【正文】 13 太陽能電板、風力、生質能、Phosphoric Acid Fuel Cell 停車場加太陽能板 Fuel Cell in 醫(yī)院 生質能電廠 住家屋頂上的太陽能板 風力發(fā)電 14 Minimizing Energy use in Day to Day operations ? Pumping water (水管的大小，馬達的馬力，開關 ) ? Hot water usage (使用再生能源 ) ? Cooking (烹煮 ) ? Refrigeration (溫度的控制，隔熱 ) ? Washing and Drying (減少水的用量，電力的耗用 ) ? Office equipment (辦公設備的耗能改善 ) 對環(huán)境的友善程度 15 Waste Minimization ? Reducing waste (減少廢棄物 ) ? Reusing and Recycling (再利用與循環(huán) ) ? Building materials (建築的廢棄材料 ) ? Sewage (廢水處理 ) ? Water conservation (用水的節(jié)省 ) 對環(huán)境的友善程度 16 Kingfisher Bay Resort ? Fraser island, Queensland (Australia) ? Saving on energy 的規(guī)劃 – The hotel plex was designed to provide passive cooling as opposed to air conditioning, saving an estimated 500,000KWh of energy annually. – 廢水處理採用就地封閉式，可節(jié)省 150,000KWh of energy per year (in pumping the waste over a sand dune for treatment) – 照明方面節(jié)省 15% of normal power consumption. 摘取自： Beeton, S. (1998) Ecotourism: a practical guide for rural munities. Landlinks press. ?範例 17 1. Product (產品 )：價值的內涵 2. Price (價格 )：市場的考量 3. Promotion (推銷 )：廣告、行銷 4. People (人 )：志工與工作人員 (people industry) 5. Place and distributions (區(qū)域 ) Making it work: the five Ps 18 Environmental policy as a marketing tool (環(huán)境政策為市場行銷工具 ) ? Waste management of recycling ? Energy conservation ? Water conservation ? Minimum impact tourism ? Education and research ?Conservation support ?Community support ?Purchasing policies ?Landscaping 19 Abe, J.