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Module 4 The way we look Unit 2 What helps you choose the clothes you like. Do you know the logo(商標(biāo) )? Logo – the pany symbol The logo usually belongs to some big name panies. They are wellknown panies. trainers /running shoes “desigher” clothes Do you know the designer products? To make people buy their designer products, all of international panies spend millions of dollars on advertising every year. Just do it. 只管去做 .(耐克運(yùn)動(dòng)鞋) Keep moving 永不止步 (安踏 ) Ask for more. 渴望無限 。(百事流行鞋) dare to be 勇敢作自己 (361度 ) impossible is nothing沒什么不可能 (阿迪達(dá)斯 ) Anything is possible一切皆有可能 (李寧 ) “Designer” products are more popular because of clever advertising. They succeed in making people think designer products are the best . Are designer products the best? Many young people today care about the way they look. They often buy “designer “ clothes because they think they look cool. They also think designer clothes are better made. They want to dress in a way that shows off their personality. But will the right running shoes make you faster or play better? Of course, this is not always true. It’s the training that improves your speed or your score. It’s not the trainers. But that’s not the point. People believe that’s true and then buy the shoes. The big panies only want to make a lot of monyey. So we don’t need to