【正文】 s online purchase intention, webretailers will be able to develop effective and efficient webshopping strategies to attract new and potential webshopping customers. Some models for examining webshopper behaviour such as technology acceptance models (TAM) (Davis, Bagozzi and Warshaw, 1989) and online prepurchase intentions models (Shim, Eastlick, Lotz and Warrington, 2001) have appeared in the extant literature. Forsythe and Shi (2003) argue that web shopping is perceived to be more risky than brickormortar retailing transaction. Since consumer behaviour is culturalspecific, it is unclear whether the reported findings of the consumer online purchase intention in the western countries (which exhibit low uncertainty avoidance in the Hofstede cultural typology) can be directly applied in a crosscultural context such as in Malaysia (which exhibit high uncertainty avoidance in the Hofstede cultural typology), particularly among Generation Y. Consequently, a gap is created in this research. Therefore, this study aims to examine the impacts of shopping orientations, online trust and prior online purchase intention on the customer online purchase intentions in Malaysia, particularly among Generation Y. 2. Literature Review Internet Subscription in Malaysia Based on the research carried out by Maddox and Gong (2005), the Internet market penetration rate has increased dramatically in Asia region. According to the Malaysia Internet Usage and Telemunication report (retrieved from ), the number of Internet subscribers has increased from million in year 2004 to close to 5 million in year 2006. Thus, there is a sight of positive growth in the Internet subscription and Internet purchase in Malaysia. Considering that web shopping is still at the development stage in Malaysia, not much information is known about consumer attitude toward web shopping and factors that affect customer online purchase intention in the webshopping environment. Therefore, it is crucial to identify the determinants of consumer online purchase intention in the webshopping environment in Malaysia context. WebShopping Advancement in the Internet technology has facilitated the growth of inhome shopping (Lumpkin amp。最后要進(jìn)行驗收測試，來確定軟件的最終結(jié)果。因為商家后臺管理系統(tǒng)最主要的功能就是用來驗證美團(tuán)券，所以盡可能的簡潔明了的顯示了最主要的功能。39。, `statue` tinyint(10) unsigned NOT NULL DEFAULT 0 COMMENT 39。城市區(qū)39。對應(yīng)id39。, `work` varchar(255) NOT NULL COMMENT 39。對用戶有更好的反饋。, `oprice` tinyint(3) unsigned NOT NULL DEFAULT 39。銀行卡號39。39。在整個系統(tǒng)設(shè)計過程中采用以下的編碼方法：1．為了既符合手工處理信息的習(xí)慣，又便于計算機(jī)處理，采用層次結(jié)構(gòu)。), null, true)。User39。carnum39。username39。)。附加的控制器回調(diào)方法(像afterFilter)可能被實(shí)施。Ricardo 點(diǎn)擊了指向 , 然后他的瀏覽器對你的服務(wù)器發(fā)出了一個請求。它主要取決于系統(tǒng)的可讀性、可修改性和可擴(kuò)充性。商家數(shù)據(jù)統(tǒng)計模塊包括：商家當(dāng)前消費(fèi)數(shù)、商家信息發(fā)布二個子功能。2. 經(jīng)濟(jì)可行性隨著計算機(jī)技術(shù)的飛速發(fā)展，計算機(jī)在企業(yè)管理中應(yīng)用的普及，利用計算機(jī)實(shí)現(xiàn)企業(yè)人事管理勢在必行。 清晰，干凈的高度自定義的URLs和路由請求分發(fā)器使用LAMP可以快速搭建起系統(tǒng)的原型，成本也很低廉，這是LAMP的一大強(qiáng)項，對于初創(chuàng)公司而言，可以利用LAMP快速搭建一個系統(tǒng)原型，進(jìn)而吸引投資人，盡快獲得投資。最后，它還有利于軟件工程化管理。第二章 開發(fā)技術(shù)背景 概述 通過第一章得分析，決定采用php里面開源的cakephp的框架。國內(nèi)目前最常用的四種動態(tài)網(wǎng)頁語言Perl（Practical Extraction and Report Language）、PHP（Hypertext Preprocessor）、ASP（Active Server Pages）、JSP（JavaServer Pages）。 國內(nèi)外發(fā)展?fàn)顩r2008年11月，美國第一家團(tuán)購網(wǎng)站——Groupon在美國上線，從此引發(fā)全球團(tuán)購網(wǎng)市場井噴式發(fā)展，以星星之火可以燎原之勢蔓延至中國。在電子商務(wù)網(wǎng)站中主要使用通過第三方支付或與銀行直連的方式進(jìn)行支付行為。商家后臺管理系統(tǒng)是電子商務(wù)的核心之一，它指的是電子交易的參與者（客戶、商家、銀行）使用安全電子支付手段通過計算機(jī)網(wǎng)絡(luò)進(jìn)行現(xiàn)金支付或資金轉(zhuǎn)帳,，一般的同步模式往往無法應(yīng)對，最終的結(jié)果是服務(wù)器壓力過大，而導(dǎo)致整個網(wǎng)站無法訪問。此時，對于一些無資金、資源優(yōu)勢的團(tuán)購網(wǎng)站將被收購或淘汰，最終會呈現(xiàn)34家團(tuán)購龍頭企業(yè)與擁有資源背景的以“標(biāo)配”存在的團(tuán)購頻道共同發(fā)展局面。中國電 子商務(wù)研究中心從參加“2010中國網(wǎng)絡(luò)團(tuán)購行業(yè)高層研討會暨‘中國誠信網(wǎng)絡(luò)團(tuán)購聯(lián)盟’啟動儀式”的多家風(fēng)投了解到，團(tuán)購團(tuán)隊的管理團(tuán)隊經(jīng)營能力、組織協(xié) 調(diào)能力、線下優(yōu)質(zhì)商戶資源整合能力等方面是風(fēng)頭關(guān)注的重點(diǎn)。例如，直接向數(shù)據(jù)庫發(fā)送請求并用HTML顯示,開發(fā)速度往往比較快,但由于數(shù)據(jù)頁面的分離不是很直接,因而很難體現(xiàn)出業(yè)務(wù)模型的樣子或者模型的重用性。2)部署量大，安全性高LAMP因其部署量非常大，安全問題也更少，因為能發(fā)現(xiàn)的問題幾乎都被翻了過遍，它也是全世界范圍內(nèi)測試最徹底的軟件組合。 擁有既友好又活躍的社區(qū) 可在任何子目錄里工作，很少甚至不需要更改任何 Apache 相關(guān)配置第三章 系統(tǒng)分析 系統(tǒng)的可行性分析可行性分析是總體規(guī)劃的最后階段，下面主要從商家后臺管理信息系統(tǒng)開發(fā)的技術(shù)可行性、經(jīng)濟(jì)可行性和管理可行性進(jìn)行闡述。用戶必須登錄才能使用本系統(tǒng)的相關(guān)功能。而且在輸入信息時要對非法信息進(jìn)行及時警告，以避免非法信息對數(shù)據(jù)庫的破壞。系統(tǒng)的擴(kuò)展性非常容易，只要能上網(wǎng)，再由系統(tǒng)管理員分配一個用戶名和密碼，就可以使用了。當(dāng)模型取得數(shù)據(jù)后，數(shù)據(jù)會被返回到控制器。])。,$thisUserfind(39。, 39。form39。, $res[39。, $res)。對每個程序的輸入輸出都要進(jìn)行注釋，以避免日后修改時出現(xiàn)麻煩。, `wuye` varchar(255) NOT NULL COMMENT 39。發(fā)送用戶信息39。銀行卡號39。姓名39。消費(fèi)者39。, `sex` tinyint(3) unsigned NOT NULL DEFAULT 39。 Coupon 表記錄的是每一個美團(tuán)券的密碼，每一個美團(tuán)券的密碼都是10位隨機(jī)的數(shù)字，Coupon中的每一個用來記錄用戶對哪一家商家的消費(fèi)，以為消費(fèi)的狀態(tài)。 COMMENT 39。第五章 系統(tǒng)實(shí)施 開發(fā)工具的選擇前臺開發(fā)工具采用PHP腳本語言，PHP是一種簡單的，面向?qū)ο蟮?，解釋型的，健壯的，安全的，性能非常之高的，?dú)立于架構(gòu)的，可移植的，動態(tài)的腳本語言。而實(shí)現(xiàn)時，則首先實(shí)現(xiàn)下層模塊，逐步向上，最后實(shí)現(xiàn)上層模塊。Lau Teck Chai however, product purchase is more applicable to an intention to handle a website (Pavlou, 2003). Therefore, it is crucial to evaluate the concept of online purchase intention in this study. In order to trigger customer online purchase intention, web retailers have to explore the impact of shopping orientations on the customer online purchase intention. Shopping Orientations Brown, Pope and Voges (2001) define shopping orientations as related to general predisposition toward the acts of shopping. This predisposition may be demonstrated in different forms such as information search, alternative evaluation, and product selection. Li, Kuo and Russell (1999) conceptualise the concept of shopping orientations as a specific portion of lifestyle and operationalised by a range of activities, interests and opinion statements that are relevant to the acts of shopping. 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