【正文】 的附錄中會(huì)給出一些功能的代碼。然后進(jìn)行系統(tǒng)測(cè)試，把經(jīng)過測(cè)試的子系統(tǒng)配成一個(gè)完整的系統(tǒng)來測(cè)試。團(tuán)購(gòu)是一種趨勢(shì)，而電子商務(wù)網(wǎng)站商家后臺(tái)管理系統(tǒng)則能將網(wǎng)絡(luò)團(tuán)購(gòu)?fù)葡蛞粋€(gè)更高的高度。p63(14)The effects of shopping orientations, online trust and prior online purchase experience toward customers39。Tan Hoi Piew. Pavlou, 2003). Webshopping behaviour does not necessarily follow traditional consumer behaviour in the bricksormortar retailing environment, thus Internet marketers are advised to explore the determinants of customer online purchasing intention among the web shoppers. With a good understanding of the web shopper39。 information search costs (Alba, et. al., 1997). The Internet can also provide benefits to panies. As consumers are increasingly using the Internet as a shopping approach in performing their purchasing activities, panies can take this opportunity to use the Internet as a medium to attract and maintain current and potential customers. In this vein, online retailers must understand consumers39。 however, product purchase is more applicable to an intention to handle a website (Pavlou, 2003). Therefore, it is crucial to evaluate the concept of online purchase intention in this study. In order to trigger customer online purchase intention, web retailers have to explore the impact of shopping orientations on the customer online purchase intention. Shopping Orientations Brown, Pope and Voges (2001) define shopping orientations as related to general predisposition toward the acts of shopping. This predisposition may be demonstrated in different forms such as information search, alternative evaluation, and product selection. Li, Kuo and Russell (1999) conceptualise the concept of shopping orientations as a specific portion of lifestyle and operationalised by a range of activities, interests and opinion statements that are relevant to the acts of shopping. With the emergence of online shopping activities, customers39。s intention to carry out a specified purchasing behaviour via the Internet (Salisbury, Pearson, Pearson and Miller, 2001). Furthermore, the theory of reasoned action suggested that consumer behaviour can be predicted from intentions that correspond directly in terms of action, target and context to that consumer behaviour (Ajzen and Fishbein, 1980). According to Day (1969), the intentional measures can be more effective than behavioural measures to capture customer39。 Hawes, 1985). Shim, Quereshi and Siegel (2000) define web shopping as the process consumers go through to purchase products or services over the Internet. The terms onlineshop, Internetshop, webshop and onlinestore are used interchangeably in the extant literature. Web shopping is an emerce system used by shoppers in the context of businesstoconsumer (B2C) or businesstobusiness (B2B). From the consumer39。 involvements in online purchasing have bee an important trend. As such, it is vital to identify the determinants of the customer online purchase intention. The aim of this research is to evaluate the impacts of shopping orientations, online trust and prior online purchase experience to the customer online purchase intention. A total of 242 undergraduate information technology students from a private university in Malaysia participated in this research. The findings revealed that impulse purchase intention, quality orientation, brand orientation, online trust and prior online purchase experience were positively related to the customer online purchase intention. Keywords: Shopping orientations, Online purchase intention, Online trust, Prior online purchase experience. 1. Introduction The advancement of the World Wide Web has resulted in the creation of a new form of retail transactionselectronic retailing (etailing) or webshopping. The rapid growth of the Internet technology has enabled Malaysian consumers to purchase products or services from the webretailers and search product information from the Internet. However, webretailers can only offer certain ranges of products and services to webshoppers, including ebanking services, technology gadgets, cosmetics, clothing and the booking of airlines ticket. Wolfinbarger and Gilly (2001) assert that webshopping presents different shopping experiences even when the same products are purchased. Through web shopping, consumers interact in a virtual environment via the website interface (Alba, Lynch, Weitz and Janiszewski, 1997。Lau Teck Chai結(jié)束語(yǔ)網(wǎng)絡(luò)團(tuán)購(gòu)是近年來日漸成熟的網(wǎng)絡(luò)消費(fèi)模式，因其價(jià)格低廉，購(gòu)買方便快捷，為廣大消費(fèi)者所喜愛，且在上海、北京、廣州等各大中型城市逐漸流行起來。再進(jìn)行子系統(tǒng)測(cè)試，把經(jīng)過單元測(cè)試的模塊放在一起形成一個(gè)子系統(tǒng)來測(cè)試。而實(shí)現(xiàn)時(shí)，則首先實(shí)現(xiàn)下層模塊，逐步向上，最后實(shí)現(xiàn)上層模塊。如圖54所示。如果53所示。具體如圖51所示。第五章 系統(tǒng)實(shí)施 開發(fā)工具的選擇前臺(tái)開發(fā)工具采用PHP腳本語(yǔ)言，PHP是一種簡(jiǎn)單的，面向?qū)ο蟮模忉屝偷?，健壯的，安全的，性能非常之高的，?dú)立于架構(gòu)的，可移植的，動(dòng)態(tài)的腳本語(yǔ)言。, `star` varchar(32) NOT NULL COMMENT 39。 COMMENT 39。 COMMENT 39。 COMMENT 39。美團(tuán)券39。是否消費(fèi)39。用戶id39。 Coupon 表記錄的是每一個(gè)美團(tuán)券的密碼，每一個(gè)美團(tuán)券的密碼都是10位隨機(jī)的數(shù)字，Coupon中的每一個(gè)用來記錄用戶對(duì)哪一家商家的消費(fèi)，以為消費(fèi)的狀態(tài)。, `phone` varchar(16) NOT NULL COMMENT 39。, `wuye` varchar(255) NOT NULL COMMENT 39。 COMMENT 39。, `sex` tinyint(3) unsigned NOT NULL DEFAULT 39。, `name` varchar(40) NOT NULL DEFAULT 39。, `jingdu` int(10) NOT NULL COMMENT 39。CREATE TABLE `userinfos` ( `id` int(10) unsigned NOT NULL AUTO_INCREMENT, `user_id` int(10) NOT NULL DEFAULT 39。消費(fèi)者39。身份證39。工作單位39。籍貫39。姓名39。用戶名39。表里面主要有用戶的年齡，購(gòu)買記錄，收入，工作等，用于商家的統(tǒng)計(jì)之中。即用戶在網(wǎng)站中購(gòu)買過的，那么相應(yīng)的就會(huì)有一條購(gòu)買記錄在coupon之中，外鍵分別是User_id和Deal_id。銀行卡號(hào)39。是否物流單39。原價(jià)39。39。發(fā)送用戶信息39。CREATE TABLE `deals` ( `id` int(10) unsigned NOT NULL AUTO_INCREMENT, `city` int(10) unsigned NOT NULL DEFAULT 0 COMMENT 39。, PRIMARY KEY (`id`)) ENGINE=InnoDB DEFAULT CHARSET=utf8 COMMENT=39。, `phone` varchar(16) NOT NULL COMMENT 39。, `wuye` varchar(255) NOT NULL COMMENT 39。 COMMENT 39。 COMMENT 39。系統(tǒng)采用用戶名和密碼相結(jié)合的驗(yàn)證方式，以用戶登陸后直接進(jìn)入前臺(tái)操作界面（即用戶專用界面）；當(dāng)驗(yàn)證登陸管理員頁(yè)面操作時(shí)，則進(jìn)入后臺(tái)管理員專用頁(yè)面，會(huì)對(duì)顧客信息保密的機(jī)制。對(duì)每個(gè)程序的輸入輸出都要進(jìn)行注釋，以避免日后修改時(shí)出現(xiàn)麻煩。6．為了便于層間分開，必要時(shí)允許設(shè)置間隔符“—”或預(yù)先定義每一層的位長(zhǎng)。2．分類代碼應(yīng)盡量采用十進(jìn)制阿拉伯?dāng)?shù)字0~9表示，必要時(shí)采用字符代替。對(duì)各類信息進(jìn)行系統(tǒng)分析、確定編碼方案，進(jìn)而實(shí)現(xiàn)準(zhǔn)確、完整和低冗余的信息管理，統(tǒng)一協(xié)調(diào)各種信息采集和管理工作，使之既符合系統(tǒng)總體要求，又滿足各分系統(tǒng)的需要，減少對(duì)信息重復(fù)采集、加工和儲(chǔ)存。, $res)。)。 } else { $thi