【正文】 . Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps. Mobile ad: an SMS text or multimedia message sent to a cell phone. In addition, ads containing streaming video or streaming audio are being very popular with advertisers. Email advertising Legitimate Email advertising or Email marketing is often known as optin advertising to distinguish it from spam. Affiliate marketing Affiliate marketing was an invention by in 1994 and was excelled by when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental ine. Contextual advertising Many advertising works display graphical or textonly ads that correspond to the keywords of an Inter search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user39。s situation and development trend. Inter advertising is the main features are: 1 extensiveness and open: the work advertisement can advertising information through Inter allweather, 24 hours uninterruptedly spreads to the world, these effects are traditional media can achieve. In addition, newspapers, magazines, television, radio, and trafflc signs such traditional advertising has a great pulsive, and work advertising process is open, the mandatory, this point with traditional media have a very different nature. 2. Realtime and controllability: work advertisement may according to the customer demand rapid manufacture and launch, while the traditional advertising production cost is high, dropping cycle fixed. Moreover, in the traditional media advertising on hard to change, even after publication can change also often needs to pay big economic costs, and work advertisement can according to customer needs to be changed in the contents of advertisements. So, advertisers business decisionmaking changes can timely implementation and promotion. 3. Directness and pertinence: through traditional advertising, consumers only indirectly touch the promotional products, not through advertising feel directly products or understand the manufacturer of the specific operation and service provision. While Inter advertising is different, as long as consumers saw interested content, directly click, and then enter into this enterprise website, understands the specific contents of the business. In addition, the work advertisement can launch to some specific target groups, even can do oneonone directional issuance. According to the characteristics of different visitors, online advertising can be flexibly achieve time orientation, regional orientation, channel directional, thus fulfilling the consumer clear classified in a certain extent, guarantee the advertisement39。s major consumer groups, which led to the current Inter Advertising value is not high, difficult to pete with traditional media. Online advertising and radio and television is different, the Inter technology itself in a state of development never stop, the puter is constantly upgrading, coupled with alack of technical knowledge many people, so the Inter is not yet belong to the mainstream media advertising. Such as the elderly, less educated people on the Inter can not be the main target audience, has bee a blank area affected advertising munication. In addition, because security and privacy concerns, many people involved in online shopping activities hindered the enthusiasm of a number of small selfcare of public fear is difficult to put online advertising business as a viable medium to look. Given online advertising work advertising this is the best media, but because many Inter panies and advertising operators in operation of the thinking stick to traditional media advertising to operate in Inter advertising, online advertising and neglect the direct interaction with interpersonal munication strengths and Many online advertising creative enough to make not only failed to make the information effectively to the audience, even with emotional resistance. This will not only lose the advantages of traditional media advertising, online advertising has once again fall into the quagmire. 3 ONLIN ADVERTISING TRENDS FORECAST Online advertising is still a new thing, although there were hot periods, but can not ignore the problems and difficulties, often can only be cautious, the mode of operation in work advertising, methods and direction less understood. Heat recovery at the back of online advertising should be more calm and think and act the way online advertising what? China39。本論文指出了中國網絡廣告中存在的問題，提出了完善對網絡廣告科學化管理的方法。舉例來說， AdWords和 AdSense相關的網頁上啟用或預先選擇的關鍵字的搜索結果除了顯示廣告。 CPV（每個訪問者成本）或（每查看成本中的彈出窗口和 Unders 的情況下）是廣告客戶為訪問者提供有針對性的廣告客戶網站支付。在此付款計劃，發(fā)布者通吃的廣告運行的風險，與廣告客戶只需支付金額為用戶誰完成，如購買交易，或注冊。接觸是在任何定義多種方式的廣告。它模擬一個錯誤消息或警報。 會員營銷 會員營銷是一個由 發(fā)明并于 1994 年被 推出時優(yōu)于聯(lián)盟計劃，聯(lián)盟計劃在 1996 年呼吁。例如，如果用戶是已知的最近走訪了汽車購物 /比價網站基于點擊流分析在用戶的計算機上存儲的 Cookie 的啟用，該用戶就可以送達汽車相關的廣告，當他們參觀人數(shù)等，非汽車網站。 說到中國的網絡廣告和其發(fā)展，就不得不提互聯(lián)網的發(fā)展，網絡廣告是隨著互聯(lián)網的發(fā)展，隨著網絡經濟而發(fā)展起來的。這樣，廣告主的經營決策變化就能及時實施和推廣。另外，用戶可以通過廣告位直接填寫并提交在線表單信息信息，廠商可以隨時得到寶貴的用戶反饋 信息。發(fā)表在“熱線雜志”上。并且通過個人的網絡站點上的低成本網上廣告賺取人自己開在線廣告已成為可能 ,那是不可能的在線廣告的真實性和質量鑒定。事實上 ,互聯(lián)網用戶都厭倦了網站廣告預期相當大的中國網絡廣告的用戶調查最不滿于現(xiàn)有的方式選擇的影響出現(xiàn)在在線廣告活動的正常 %互聯(lián)網用