【正文】 們?cè)诔晒χ谱鳌稌r(shí)空之旅》這一品牌項(xiàng)目中形成的“中國(guó)元素，國(guó)際制作；中國(guó)故事，國(guó)際表述”理念，愿意來(lái)和朋友們分享。如何改變當(dāng)前這種形勢(shì)，實(shí)現(xiàn)國(guó)際文化貿(mào)易的平衡發(fā)展，這對(duì)中國(guó)的文化企業(yè)而言，既是挑戰(zhàn)也是機(jī)遇，更是時(shí)代所賦予的歷史使命。In the initial phase of developing China’s culture trade, we have to strengthen the main bodies. The government will play a very important role in this initial phase. Government must help grow pioneer enterprises, providing special policies and services and helping them strengthen. On the other hand, the functioning of government cannot fully replace the functioning of main bodies. The main bodies must win international markets through their cultivated market sense and their market independence. Chinese stories, international expression”, which was formed after we successfully produced the famous production “ERAIntersection of Time”. I firmly believe by holding this concept it’s helpful to produce more universal value and internationally popular cultural products. International trade issues 。Sales channels are very important in the whole trading picture. Without channels, no matter how good the product is, it cannot be reached by customers. Developed countries have built a mature international sales system during longterm international cultural trade. They also have a market monopoly. In recent years, some Asian countries have begun to explore strategies for international promotion and marketing, and have achieved good results. For example, in order to promote Korean cultural products, the Korean government set up a project involving “frontier stations” in targeted counties, with offices in Beijing, Tokyo and other cites. These offices are doing market research, development and promotion to establish good sales channels. The sales channels in nowadays are not only functioning of distributing products, but also triggering consumption and creating new market needs. To establish sales channels for Chinese cultural products has bee an urgent task facing each of us in the industry. International trade issues 。中外文化貿(mào)易的逆差，不僅表現(xiàn)在進(jìn)出口產(chǎn)品數(shù)量上，更表現(xiàn)在高端品牌產(chǎn)品的數(shù)量。這是一項(xiàng)綜合的系統(tǒng)工程，既需要有對(duì)本民族文化的深入了解與自信，又需要有對(duì)整個(gè)世界多元文化虛懷若谷的學(xué)習(xí)與借鑒，同時(shí)也與我國(guó)整體經(jīng)濟(jì)社會(huì)發(fā)展和改革開(kāi)放的水平緊密相連。比如韓國(guó)政府為了更好地推廣韓國(guó)文化產(chǎn)品，在文化出口戰(zhàn)略地區(qū)，如北京、東京等城市設(shè)立了辦事處，建立“前沿?fù)?jù)點(diǎn)”，進(jìn)行專門(mén)的市場(chǎng)調(diào)研、開(kāi)發(fā)和推廣，保證營(yíng)銷(xiāo)投放的精準(zhǔn)度。第三，主體策略。主體要積極參與國(guó)際文化貿(mào)易市場(chǎng)的競(jìng)爭(zhēng)，真正地走入國(guó)際市場(chǎng)，才能培養(yǎng)起來(lái)市場(chǎng)敏感和獨(dú)立主體地位，通過(guò)市場(chǎng)，贏得競(jìng)爭(zhēng)