【正文】 ........................................................... 5 項(xiàng)目區(qū)域在城市規(guī)劃中的定位 ................................................................................................................. 5 宗地現(xiàn)狀 ......................................................................................................................................................... 5 項(xiàng)目規(guī)控的要點(diǎn) ........................................................................................................................................... 6 項(xiàng)目 SWOT分析 ............................................................................................................................................ 6 三、產(chǎn)品（商業(yè)）定位建議 ................................... 7 第二部分 新開路可研報(bào)告 ................... 8 一、基本概況 ............................................... 8 1．天津市總體概況 ........................................................................................................................................... 8 1． 1 地理位置 ................................................................................................................................................. 8 1． 2 人口統(tǒng)計(jì) ................................................................................................................................................. 9 1． 3 行政區(qū)域 ............................................................................................................................................... 10 1． 4 經(jīng)濟(jì) ....................................................................................................................................................... 10 2．河?xùn)|區(qū)總體概況 ......................................................................................................................................... 12 2． 1 地理位置 ............................................................................................................................................... 12 2． 2 人口 ....................................................................................................................................................... 12 2． 3 自然條件 ............................................................................................................................................... 12 2． 4 文化產(chǎn)業(yè) ............................................................................................................................................... 12 2． 5 河?xùn)|規(guī)劃 ............................................................................................................................................... 13 二、天津房地產(chǎn) 市場分析 .................................... 14 1．天津歷年市區(qū)土地出讓面積（實(shí)際成交） 單位：公頃 ................................ 14 2． 20xx年 20xx 年中旬開工及竣工面積走勢(shì)圖 .................................................................................... 14 3． 20xx年 20xx 年中旬開工（復(fù)工）面積量和投資額度 .................................................................. 15 4．價(jià)格走勢(shì) ....................................................................................................................................................... 17 5．商品房成交情況（ 20xx年 7 月 — 20xx年 6 月） ............................................................................. 17 6．天津房地產(chǎn)近期市場特點(diǎn) ....................................................................................................................... 18 7． 天津房地產(chǎn)發(fā)展趨勢(shì) ............................................................................................................................... 18 三、河?xùn)|區(qū)土地交易情況 .................................... 20 天津市區(qū) 20xx年土地供應(yīng)情況 ............................................................................................................ 20 2 河?xùn)|區(qū)部分土地交易情況匯總表 ........................................................................................................... 20 四、項(xiàng)目概況 .............................................. 23 宗地位置 ....................................................................................................................................................... 23 項(xiàng)目區(qū)域在城市規(guī)劃中的定位 ............................................................................................................... 24 3 宗地現(xiàn)狀 ....................................................................................................................................................... 24 項(xiàng)目周邊情況 .............................................................................................................................................. 25 ................................................................................................................................................. 25 ............................................................................................................................... 28 大市政配套 .................................................................................................................................................. 29 項(xiàng)目規(guī)控的要點(diǎn) ......................................................................................................................................... 29 五、市場分析預(yù)測及項(xiàng)目定位研究 ............................ 29 市場供給與可比項(xiàng)目 ................................................................................................................................ 29 市場供給分析 ....................................................................................................................................... 29 周邊項(xiàng)目分析 ....................................................................................................................................... 32 本案（普通住宅）與周邊項(xiàng)目價(jià)格比較 ...................................................................................... 40 商業(yè)部分的研究 .................................................................................................................................. 42 項(xiàng)目 SWOT分析 .....................................................................................