【正文】 ument. It should match the name of the PowerPoint file. Design elements 2023/3/10 19 Design elements in this template are based on several factors ? The font Bodoni is used in the “IBM Strategy Change” header – IBM currently uses Bodoni in its Global Services logo as well as in its ebusiness logos ? A pixelated arrow is used as a kicker box indicator and to indicate Contents/Agenda item selection – IBM currently uses the same pixelated arrow on their Web site – The arrow is made up of small squares ? The gray, square dotted line under the page header echoes the square dots used in the pixelated arrow – The line does not run the entire width of the page – Since the line is gray and dotted, it does not partmentalize the page as would a solid black line Design elements basic elements Example of ebusiness Logo Source: Elements are separated by semicolons。 Copyright IBM Corporation, 2023 Even though DSL and Cable Modems have similar take rates, Cable modems will dominate due to it larger addressable market 0510152025303540451999 2023 2023 2023 2023 2023 2023O p t i c a lS a t e lli t e / W i r e le s sD S LC a b leHighspeed Data Subscribers2 1999 2023 Due to the fact that DSL access is limited to those customers who reside close to a DSLAM, the cable modem addressable market will exceed the DSL addressable market by 30 million homes by 2023 Competitive Threats Cable Wireless Sub. Portals 58% 37% 39% 55% 54% 38% 36% 53% 53% 35% 1. MSDW equity research 6/29/01 and 2. Deutsche Bank equity research 9/06/01 2. CIBC World Markets, Equity Research. 3. SalomonSmithBarney equity research 8/20/0 and Deutche Bank equity research 9/06/01 (includes residential an mercial DSL subscribers) Broadband Subscribers (millions) DSL vs Cable Modem Take Rate1 1999 2023 0%5%10%15%20%25%30%1999 2023 2023 2023 2023 2023 2023C a b l e M o d e m Su b s a s a% o f C a b l e M o d e mR e a d y H o m e sD SL Su b s a s a % D SLR e a d y H o m e sAs of 2Q:01, XYZ had 360K DSL subs out of DSL ready homes (%)3 Evidence Analysis 2023/3/10 Document Title 10 169。 XYZ Company should move quickly Major Idea Remendation 2023/3/10 Document Title 4 169。 Copyright IBM Corporation, 2023 XYZ Company Should Simultaneously Pursue Three Inter Channels Through a Variety of Partnerships Target Partners Channel Offering Competitive Intensity Direct Traffic drivers for target segments ? Educational content ? Online applications ? Automated credit decisioning Medium。 Copyright IBM Corporation, 2023 Cable providers have the opportunity to layer on new service offerings with only marginal incremental capital expense $0$200$400$600$800$1,000$1,200$1,400$1,600U p g ra d e t oD i g i t a l C a b l eD i g i t a l V i d e o H SD V O D C a b l eT e l e p h o n yT o t a lIncremental CapEx per Subscriber for Additional Service Offerings1 Cable providers have the opportunity to update their cable lines at $1,422 per subscriber to increase the average monthly subscriber revenue by $124 to $194 per month Competitive Threats Cable Wireless Sub. Portals 1. Assumes capital expenditures over a 6 year period discounted at 13% and switchbased cable telephony. 2. Assumes no discount on bundled services, modest take rates and switchbased cable telephony. 3. Source: Bear Stearns equity research 5/01, ABN Amro equity research 6/0, Deutsche Bank equity research 9/06/01 and IBM analysis. Incremental Capex per Subscriber $0$25$50$75$100$125$150$175$200S t a n d a r e dC a b l eP r e m i u mC h a n n e l sD i g i t a lV i d e oH S D V O D C a b l eT e l e p h o n yT o t a lRevenue per Subscriber per Month for All Service Offerings2 Revenue per Subscriber per Month $194 $1,422 Incremental Revenue Evidence Analysis 2023/3/10 Document Title 11 169。 Elements are separated by semicolons, with no period 2023/3/10 20 This is the headline, which should typically be written as a plete sentence ? The headline is Arial, 20 point, bold, black – It should not be resized – It should not have more than two lines ? When a headline is two lines long, choose a division that is grammatically logical and aesthetically pleasing – Ideally, the top line should be moderately longer than the lower line – Avoid dividing articles from nouns, prepositions from prepositional phrases, verbs from nouns, etc. ? The text above the headline is called the “running header” or “breadcrumb” – It is Arial, 12 point, lowercase, plain, light gray – Subtopics are preceded by “” and subsubtopics are preceded by “” – Include the header even if the document is short and has no sections (put the title of the document in there in such a case) Design elements basic elements subsubsections if necessary Insert a carriage return in headlines and other text as appropriate to avoid “widows” – an unbalanced look where only a word or two appear on the second line. Subtitles Are 16 pt., Bold Teal, and in Title Case 2023/3/10 21 ? This color palette is based on the IBM Global Services Consulting Web page ? The use of blue, teal, and gray creates a somewhat monochromatic palette that is both sophisticated and soothing Select from the palette shown below for graphs and other color elements Color Palette The fewer colors used the better Design elements color palette IBM Global Services Web Page R16 G136 B218 R24 G130 B125 R113 G24 B210 R255 G0 B0 R185 G185 B185 R150 G150 B150 R0 G91 B160 R253 G138 B59 Additional colors if nee