【正文】
after ? Ads (and even landing pages) can be customized for the visitor behavior (. abandoned shopping cart) Concepts ? Audience ? Remarketing Lists Method ? Define Visitor Subset ? Create the corresponding Remarketing List ? Past remarketing code on appropriate pages ? Create an ad group targeting the entire display work Example 1 ? Return to Site Example 1 Example 2 ? Visited Department Example 2 Example 3 ? Shopping Cart Abandoned Example 3 Announced Yesterday: InterestBased Advertising 3/5/2023 40 Social Media PPC Rules ? 600 Million Potential Customers ? Relatively low petition ? Insanely great targeting capabilities Getting Started Getting Started Start with an Ad Start with an Ad Specify Targeting Geographic Targeting Geographic Targeting Demographic Targeting Likes and Interests Set Budgets and Bids Create Account Details 2 Emails Later… Main PPC Web Interface Implement Conversion Tracking Implement Conversion Tra