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kills WantsNeedsKnowledgeDesire GapsChangesResourcesSMALL BUSINESS MANAGEMENTPRIMARY DECISIONS1. What does the Owner want the Firm to Be?2. Craft3. Promoter4. Professional Manager5. Owner/Goal FitOverhead 74CThree Types of Business OwnersCraft Promoter ProfessionalSeeks Independence Seeks Wealth Seeks Career Limits Growth Very Rapid Growth Controlled GrowthResists Delegation Readily Sells Out Delegates EasilyDoes “The Work” Likes to “Deal” See