品牌轉(zhuǎn)換模型英文ppt22)(完整版)
【正文】 oduct A must continue to provide current perceptions of color, consistency, and creaminess to maintain current level of overall liking. (2) Potential: Product A must improve perceptions of coffee flavor strength, sweetness, and roast taste to increase the level of overall liking.* 5point poor to excellent scalesMaintenance (1)%Potential (2)%Tracking StageProduct Trackingn Monitor products attribute quality, brand preferencen Track health and equity of product, assess changes in petitors, measure product variation against internal quality control standardsn Is product manufactured at a co
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