【正文】 Source PremierContesting the social impact of marketing: A recharacterization of women’s fashion advertising. 作者:Phillips, Barbara McQuarrie, Edward 來源:Marketing Theory。利用維普數(shù)據(jù)庫檢索出我校教職工自2008年以來發(fā)表的有關(guān)論述素質(zhì)教育的文章。 preferences*BUSINESS ResearchNAICS/Industry Codes :541720 Research and Development in the Social Sciences and Humanities448140 Family Clothing Stores448190 Other Clothing Stores摘要:Abstract: This introduction briefly summarizes each of the fifteen articles included in this special issue on fashion marketing of luxury brands and provides a rationale for the inclusion of each article. The articles are grouped by topic—luxury status/values, luxury consumer behavior, luxury brand management, and luxury brand counterfeiting—even though many of the articles include information relevant to at least one other topic. With authors representing thirteen different countries (and probably more if country of origin were to be considered), this issue on marketing of luxury brands is truly international in scope. [Copyright amp。 China National Silk AssociationPublisher: Trans Tech Publications, . Box 1254, ClausthalZellerfeld, D38670, GermanyAbstract: Nowadays the market of fashion luxury is expended in China. Foreign luxury brands have been landing in China in succession and the fashion luxury as an important part of luxury products has also showed a prosperity market. By using of brand theory, the definitions of luxuries and fashion luxuries are given to analyze the characters of fashion luxuries under the premise of a profound understanding of meaning and role of the brand. The approaches of qualitative are used in bination in this article. The qualitative approach is applied to analyze the market of luxuries in China, the consumers39。 Cultures. 學位: .指導老師: Toby, Ronald P.,eadvisorBurton, Antoinette memberAbelmann, Nancyemittee memberTierney, Robert member 學科: Women39。 Almeida, R (Almeida, Ricardo)[ 2 ] 。 Automat, Milan, Italy 電子郵件地址: ahsh 基金資助致謝:基金資助機構(gòu)授權(quán)號European Commission CPFP 2292872 [顯示基金資助信息][隱藏基金資助信息] The authors would like to acknowledge that the European Commission cofunded this research as part of the NMP priority of the Seventh RTD Framework Programme (20072013) for the NetChallenge project (Innovative Networks of SMEs for Complex Products Manufacturing), Ref. CPFP 2292872. The authors also acknowledge the valuable ments from reviewers and the collaboration from the project team during this research.出版商: TAYLOR