【正文】 在一定程度上靠不斷的低價(jià)來(lái)維持。組合產(chǎn)品是將若干中在使用價(jià)值上有些關(guān)聯(lián)甚至是毫無(wú)關(guān)聯(lián)的商品組合出售，以滿足顧客某一特定用途或需求，比如將化妝品組合出售[11]。普拉斯公司的所有貨賣光了，連工廠新的供貨也來(lái)不及。 網(wǎng)絡(luò)營(yíng)銷就是以互聯(lián)網(wǎng)為媒體，采取全新的方式、方法、和理念實(shí)施的營(yíng)銷活動(dòng)，能更有效地促成個(gè)人和組織交易活動(dòng)的實(shí)現(xiàn)。盡管邁克特許經(jīng)營(yíng)正在成為我國(guó)未來(lái)最具影響力的市場(chǎng)營(yíng)銷方式。所以企業(yè)的廣告策劃特別是廣告創(chuàng)意一定要注意新穎獨(dú)到，廣告宣傳要做到有時(shí)代感和渲染力強(qiáng)。菲莫投入千百億美元的廣告費(fèi)，終于在人們心中樹立起“哪里有男子漢，哪里就有萬(wàn)寶路”的品牌形象，那縱橫馳騁、自由自在的西部牛仔代表了在美國(guó)開拓事業(yè)中不屈不饒的男子漢精神。結(jié)果花了一個(gè)月的時(shí)間，總共修護(hù)了840余萬(wàn)臺(tái)，而其中“蛇目”牌產(chǎn)品僅為35%。一”假期，一群商務(wù)精英聚齊敦煌，組成了兩個(gè)勇敢者隊(duì)伍，每人攜帶一部菲利普手機(jī)作為唯一的通訊工具和攝影工具，開始了為期六天的“商務(wù)精英野外生存挑戰(zhàn)賽”。營(yíng)業(yè)推廣，是指利用折扣、展示、有獎(jiǎng)銷售等多種方式，促使消費(fèi)者采取立即購(gòu)買的促銷行為[11]。消費(fèi)者行為是伴隨著商品經(jīng)濟(jì)發(fā)展而產(chǎn)生的一種社會(huì)經(jīng)濟(jì)現(xiàn)象，在以消費(fèi)者為導(dǎo)向的現(xiàn)代市場(chǎng)經(jīng)濟(jì)條件下，研究消費(fèi)者行為已成為企業(yè)制定營(yíng)銷策略，開展市場(chǎng)營(yíng)銷活動(dòng)的基礎(chǔ)。最后再一次感謝在論文撰寫過(guò)程中中幫助過(guò)我的馮玉璽導(dǎo)師，以及在論文中被我引用或參考的論著的作者。s, Abmham of H.), lowlevel needs are met, tend to produce higher levels of demand, such as the need to respect the need to belong and selfrealization needs in the consumer The process of continually increasing significantly. Network conditions, as consumer ines rise, consumers not only focus on the product39。s God status has been fully embodied. consumer behavior tends to take the initiative Trend in the social division of the increasingly sophisticated and specialized in the purchase of daily necessities, most consumers lack the expertise to identify and evaluate the product, but they are for modityrelated information and knowledge psychological needs but did not disappear, but increasingly, this is because the consumer purchase sense of the risk increased with the increased choice and tired and do not trust, but also on a oneway spoon marketing munications. Especially in some large consumer durable goods purchases, consumers will take the initiative through a variety of possible ways to obtain the modityrelated information and analysis and parison. These analyzes may be inadequate and accurate, but consumers can gain psychological balance, to reduce the risk of flu and regret the sense of the possible after purchase, to increase confidence in the products and strive for the psychological satisfaction. The development and popularization of the Internet to provide consumers with a broader interactive platform, choose the products, you can always timely munication with vendors or businesses can get back to their own views on modities, requested in a timely manner to meet, or even order personalized product, which will undoubtedly encourage the initiative of consumer behavior. impulse purchase to increase the buying behavior of partial perceptual Socalled impulse buying refers to the consumer without the prior purchase plan, an interim decision to buy at the scene. The trends in the social division of the increasingly sophisticated and specialized in the purchase of daily necessities, most consumers lack the expertise to identify and evaluate products. As the Internet user a substantial increase, depending on the growing number of network groups to understand the market information, a network of product information, it is possible to drive a group of Internet users in the short term impulse purchase, resulting in many modities to buy behavior has a strong impulse. And network conditions, consumers can stay at home even in the learning of his spare time you can understand the product information has greatly increased the consumption of chance. The same time, the network system has a powerful information processing capability, unprecedented choice for consumers in the selection of merchandise, as long as time permits, consumer behavior can be rational. However, now, with the pace of life to improve, consumers mostly have a strong sense of time, in the face of too much information, consumers do not have the time and effort to rationally select the information they need, resulting in a nonrational consumer behavior, consumer who judge product standards like, not like the partial sensibility, consumer behavior. The pursuit of brandname consumer The brand has long been popular to purchase brandname products has bee a fashion for human consumption. Many products through the network to create their own brand. Consumers can more widely known through the network of information on all aspects of the brandname products, or performance of the price of many brandname products to determine their spending decisions. Consumers shopping online, you can choose to see or not see a lot of advertising on the network, rather than traditional media advertising, you must choose to watch or listen, but do not have to by the shopping guide to persuade external factors. Therefore, online shopping, consumers usually go directly to a few wellknown largescale shopping sites to purchase the products of their own trust, and not blindly try new products. Not like traditional shopping, to see the entity before making a decision, so the higher the brand loyalty of online consumers. consumer participation in the direct production and circulation loop In the traditional marketing model, consumers select products and services panies design and manufacture of products and services through a variety of sales channels, and ultimately reach the hands of the customer. In this mode, the consumer is a passive recipient of the production of the product, they can not express their wishes and requirements, technology, capital and other constraints, enterprises can not meet customer demand for personalized Commercial circulation loop is pleted by the prod。s market leading position has e, the macro petitive environment that panies and businesses to pay more attention to services marketing, subdivision marketing and consumer demand, the traditional marketing mix strategies 4P (product, price, channel, promotion) gradually tend to 4c, sales to customers not only products, but an idea。s consumer attitudes, consumption patterns and consumer status is undergoing significant change. Network environment, consumers need not get out of the house can be done to shop around can be a wide range of selection and parison, the lowest modity prices in order to buy the best quality, the most personal