顧客感知論文：基于顧客感知的品牌社區(qū)與品牌權益關系研究(完整版)
【正文】 affective relationship has an obvious impact on its brand association. Consumerbrand’s conative relationship has an obvious impact on its brand association. Consumerconsumer’s cognitive relationship has not obvious impact on its perceived quality. Consumerconsumer’s affective relationship has an obvious impact on its perceived quality. Consumerconsumer’s conative relationship has an obvious impact on its perceived quality. Consumerconsumer’s cognitive relationship has an obvious impact on its brand association. Consumerconsumer’s affective relationship has an obvious impact on its brand association. Consumerconsumer’s conative relationship has an obvious impact on its brand , the thesis gives suggestion in how to promote the brand equity by building brand munity after the much discussion of empirical conclusions.【關鍵詞】顧客感知 品牌社區(qū) 品牌權益 關系 模型【英文關鍵詞】consumer perceptions brand munity brand equity relationship model【目錄】基于顧客感知的品牌社區(qū)與品牌權益關系研究論文摘要35Abstract56第1章 緒論915 選題的背景和意義912 選題的背景911 選題的意義1112 本文研究的內容1213 本文研究的思路和方法1314 研究的思路1314 研究的方法14 本文研究的特色1
法律信息相關推薦
鄂ICP備17016276號-1