【正文】 ，是國(guó)內(nèi)目前最大的中外合資項(xiàng)目，由英荷殼牌公司與中國(guó)海洋石油總公司及廣東投資公司合資經(jīng)營(yíng)。CEPA的簽署與實(shí)施，在未來若干年香港對(duì)珠三角的輻射作用將大大加強(qiáng)，香港的國(guó)際融資能力和高端服務(wù)業(yè)將大大促進(jìn)珠三角的全面發(fā)展。根據(jù)有關(guān)方面的測(cè)算，在廣東、香港企業(yè)北上的數(shù)量與陸路交通的距離基本上成反比，珠三角城市與香港的距離每減少1%，%%，%%，%%，%%。改革開放以前，珠三角西岸的發(fā)展快于東岸，改革開放后，由于東岸接近香港，近水樓臺(tái)的優(yōu)勢(shì)突現(xiàn)，到2000年，深圳和東莞的人口和國(guó)內(nèi)生產(chǎn)總值是中山和珠海的三倍多?；葜菔袇^(qū)西距廣州市153公里，東距汕頭市320公里，南與深圳市相隔80公里，惠州市南部的澳頭港到香港中環(huán)碼頭僅47海里。預(yù)計(jì)未來五到十年間，大亞灣區(qū)的石化產(chǎn)業(yè)將投入1000到1500億元的建設(shè)資金，巨大的產(chǎn)業(yè)集聚效應(yīng)將為大亞灣的工業(yè)化、城市化提供強(qiáng)有力的物質(zhì)支撐，也將為整個(gè)惠州市的跨越式發(fā)展提供契機(jī)?；葜菔惺菑V東省的一座歷史文化名城，素有“粵東重鎮(zhèn)”，“嶺南名郡”之譽(yù)。惠州市位于廣東省東南部、珠江三角洲東北端，南臨南海大亞灣，與深圳、香港、東莞毗鄰，北連河源市，東接汕尾市，西鄰廣州市。第一章◆按照國(guó)家有關(guān)規(guī)范，可行性研究包括機(jī)會(huì)研究、初步可行性研究和最終可行性研究，根據(jù)本項(xiàng)目特點(diǎn)，我們合三為一，從技術(shù)及經(jīng)濟(jì)角度，對(duì)本項(xiàng)目進(jìn)行規(guī)范的可行性研究，本項(xiàng)研究的原則是：4545第九章44444443438．3土地成本………………………………………………………………………………………………40377．3銷售價(jià)格預(yù)測(cè)……………………………………………………………………………………………7．1項(xiàng)目市場(chǎng)定位…………………………………………………………………………………………市場(chǎng)容量……………………………………………………………………………………………346．1項(xiàng)目概括………………………………………………………………………………………………項(xiàng)目評(píng)估……………………………………………………………………………………………272721第三章2．4．2總體布局192．3．718建筑功能項(xiàng)目背景………………………………………………………………………………………………………………………………………………………………………………2．1．213研究基礎(chǔ)………………………………………………………………………………………………南海石化項(xiàng)目和大亞灣經(jīng)濟(jì)區(qū)的建設(shè)……………………………………………………101．5And a woman can39。Lesson56 Faster than sound! 比聲音還快！39。t need,39。Do you call that a hat ?39。 Young man,39。39。Will you be seeing it ?39。 telephone. When he was alone, he telephoned the hospital exchange and asked for Doctor Millington. When the doctor answered the phone, Mr Gilbert said he was inquiring about a certain patient, a Mr John Gilbert. He asked if Mr Gilbert39。 amused too, because he never expected the bicycle to be found. It was stolen twenty years ago when Ted was a boy of fifteen !lesson33 Out of the darkness 沖出黑暗 Football or polo? 足球還是水球？taxi39。Lesson28 No parking 禁止停車t it upsidedown ?39。 I answered. 39。 she asked. 39。s all right,39。Late in the afternoon, the boys put up their tent in the middle of a field. As soon as this was done, they cooked a meal over an open fire. They were all hungry and the food smelt good. After a wonderful meal, they told stories and sang songs by the camp fire. But some time later it began to rain. The boys felt tired so they pet out the fire and crept into their tent. Their sleepingbags were warm and fortable, so they all slept soundly. In the middle of the night, two boys woke up and began shouting. The tent was full of water! They all leapt out of their sleepingbags and hurried outside. It was raining heavily and they found that a stream had formed in the field. The stream wound its way across the field and then flowed right under their tent!Lesson31 Success story 成功者的故事 her mother a free dress once a week !Ted Robinson has been worried all the week. Last Tuesday he received a letterRov Trenton used to drive a taxi. A short while ago, however, he became a busdriver and he was not regretted it. He is finding his new work far more exciting. When he was driving along Catford Street recently, he saw two thieves rush out of a shop and run towards a waiting car. One of them was carrying a bag full of money. Roy acted quickly and drove the bus straight at the thieves. The one with the money got such a fright that he dropped the bag. As the thieves were trying to get away in their car, Roy drove his bus into the back of it. While the battered car was moving away, Roy stopped his bus and telephoned the police. The thieves39。s school friends will be waiting for her on the English coast. Among them will be Erna39。Olympic City39。Lesson39 Am I all right? 我是否痊愈？ 39。 I asked. 39。39。 my wife answered.39。 may reveal something of value fairly soon.A woman in blue jeans stood at the window of an expensive shop. Though she hesitated for a moment, she finally went in and asked to see a dress that was in the window. The assistant who served her did not like the way she was dressed. Glancing at her scornfully, he told her that the dress was sold. The woman walked out of the shop angrily and decided to punish the assistant next day. She returned to the shop the following morning dressed in a fur coat, with a handbag in one hand and a long umbrella in the other. After seeking out the rude assistant she asked for the same dress. Not realizing who she was, the assistant was eager to serve her this time with great difficulty, he climbed into the shop window to get the dress. As soon as she saw it, the woman said s many ties.39?；葜菔械膮^(qū)位條件……………………………………………………………………………項(xiàng)目概括………………………………………………………………………………………………研究依據(jù)13142．2．1…………………………………………………………………………………………………………………………………………………………………建筑造型18182．4．1基本描述惠州市商品房供給狀況…………………………………………………………………………7．2目標(biāo)客戶分析………………………………………………………………………………………8．10本項(xiàng)目開發(fā)期各項(xiàng)靜態(tài)總投資比例…………………………………………………………………………………………………………………………………………………………………………9．5影響開發(fā)效益的主要因素分析……………………………………………………………………全市現(xiàn)有78個(gè)鄉(xiāng)鎮(zhèn)，10個(gè)街道辦事處，1066個(gè)行政村，并設(shè)有兩個(gè)國(guó)家級(jí)開發(fā)區(qū)：大亞灣經(jīng)濟(jì)技術(shù)開發(fā)區(qū)和仲愷高新技術(shù)產(chǎn)業(yè)區(qū)。1．2惠州市經(jīng)濟(jì)社會(huì)發(fā)展歷程與特點(diǎn)這一階段的另一個(gè)代表性事件是熊貓汽車城項(xiàng)目在惠州進(jìn)行談判的啟動(dòng)和終止。1994年至今，是惠州市經(jīng)濟(jì)發(fā)展重歸理性的階段，在這一階段，惠州市一邊化解房地產(chǎn)泡沫破滅給城市發(fā)展帶來的副作用，一邊進(jìn)行經(jīng)濟(jì)結(jié)構(gòu)調(diào)整，使國(guó)民經(jīng)濟(jì)逐步實(shí)現(xiàn)持續(xù)健康快速穩(wěn)定的發(fā)展。項(xiàng)目名稱：**廣場(chǎng)惠府國(guó)用（2003）字第13020100013號(hào)總建筑面積：250000平方米g、按投資開發(fā)的進(jìn)度安排資金籌措與運(yùn)用計(jì)劃；研究方法2．3項(xiàng)目背景2．3．1發(fā)展商簡(jiǎn)介經(jīng)過多年奮斗，該公司以全新的運(yùn)行機(jī)制，靈活的經(jīng)營(yíng)方式，大膽改革、務(wù)實(shí)創(chuàng)新、積極拓展，現(xiàn)已發(fā)展成為實(shí)力雄厚、信譽(yù)良好、業(yè)績(jī)卓越的大型房地產(chǎn)開發(fā)公司。2．4．2區(qū)域四周幾條城市規(guī)劃確定的道路形成的道路網(wǎng)將本區(qū)分成兩個(gè)獨(dú)立的分區(qū)，每個(gè)分區(qū)以不同的建筑密度、使用性質(zhì)及建筑高度、體量來強(qiáng)化各自的特色。區(qū)內(nèi)還設(shè)置了組織有序的步行路系統(tǒng)，一方面保證了人車之間適當(dāng)分流，減少了互相干擾，形成服務(wù)居民生活的步行空間；其次又為創(chuàng)造步行景觀提供了條件；第三是通過步行路系統(tǒng)將各片區(qū)有機(jī)的串聯(lián)成一個(gè)整體。高層公寓區(qū)結(jié)合底層裙房設(shè)超市、便利店、餐飲等商業(yè)服務(wù)設(shè)施。2003年全市工農(nóng)業(yè)總產(chǎn)值為1192億元，其中工業(yè)總產(chǎn)值994億元，農(nóng)業(yè)總產(chǎn)值198億元，全市工業(yè)企業(yè)實(shí)現(xiàn)工業(yè)產(chǎn)品銷售收入650億元，比上年增長(zhǎng)15％，實(shí)現(xiàn)利稅總額52億元。3．3商品房需求主要指標(biāo)根據(jù)2003年6月在惠州進(jìn)行的一次抽樣調(diào)查（惠州市區(qū)，分層多級(jí)抽樣，有效樣本500戶）結(jié)果表明，惠州市民購(gòu)買商品房的基本特點(diǎn)是：商品房為惠州居民主要的消費(fèi)支出這部分潛在的消費(fèi)者，其對(duì)地理位置優(yōu)越、規(guī)劃設(shè)計(jì)較好、環(huán)境一流、物業(yè)管理水平高的小區(qū)特別中意，這從東湖花園、金迪新苑、碧水灣、新世界長(zhǎng)湖苑受眾多市民支持便可略窺一斑。消費(fèi)者在購(gòu)房時(shí)，對(duì)小區(qū)周圍環(huán)境、配套設(shè)施、物業(yè)管理等因素比較注重，希望發(fā)展商能提供位置好、價(jià)格適中、環(huán)境優(yōu)美、配套完善、服務(wù)優(yōu)質(zhì)的小區(qū)。在受到市場(chǎng)競(jìng)爭(zhēng)的影響和消費(fèi)者日益成熟的情形下，房地產(chǎn)發(fā)展商之間的競(jìng)爭(zhēng)從初期的無序化圈地競(jìng)爭(zhēng)向更高層次和更為規(guī)范的品牌競(jìng)爭(zhēng)、服務(wù)競(jìng)爭(zhēng)演進(jìn)。從房地產(chǎn)市場(chǎng)供給的總體情況來說，房屋總量供過應(yīng)求，空置房