【正文】 、 小米手機的 4P 營銷理論 (一 )產(chǎn)品 3 首先，小米手機的性能十分的強大，始終保持硬件的領先地位；其次，小米手機擁有自主研發(fā)的基于 Android 的 MIUI 智能操作系統(tǒng)，不僅符合中國人的使用習慣，而且十分快捷方便；第三，企業(yè)內(nèi)部集合了一大批來自于眾多知名科技企業(yè)的技 術人員，使小米手機系統(tǒng)的研發(fā)有了非常高端的科學技術作為基底。 小米手機、 MIUI、米聊是小米公司旗下三大核心業(yè)務。另外分析其成功的要素以及小米目前新的的發(fā)展近況。 關鍵詞： 4P 營銷理論；饑餓營銷；互動營銷； 2 引 言： 小米科技由前 Google、微軟、金山等公司的頂尖高手組建，是一家專注于iPhone、 android 等新一代智能手機軟件開發(fā)與熱點 移動互聯(lián)網(wǎng)業(yè)務運營的公司?！盀榘l(fā)燒而生”是小米的產(chǎn)品理念，定位于中低端市場?？梢哉f，有良好的質量與技術作為支撐，小米會發(fā)展的更為久遠。當然，廠商對自己的產(chǎn)品有足 夠強的信心和市場分析，決策是有依據(jù)的。另外小米在全國配有 420 余家售 后服務點，方便用戶 ① 小米第一代手機上市時 iPhone 正在市場大熱 4 出現(xiàn)問題時的解決與及時溝通 。與此同時，將 部分小米手機作為員工或消費者的節(jié)假日禮品或回饋禮品，來擴大小米手機的影響，并且成立促銷小組，通過各種促銷活動，使人們對小米手機更為了解，從而再度激發(fā)消費者的購買欲望。 5 饑餓 營銷對于企業(yè)來說就是一把雙刃劍，關鍵在于如何正確的使用與調控，不但要把握饑餓度、時刻保持危機感，而且還要堅持不斷的創(chuàng)新能力，使自己的產(chǎn)品永遠處于時尚的前沿、科技的前沿、人們需求的前沿，只有形成自身獨特的企業(yè)文化，才能使企業(yè)在“饑餓營銷”中立于不敗之地。 小米手機為滿足年輕用戶身份、自我價值的需求，強調“因為米粉 所以小米”。相關負責人表示，微信同樣使得小米與消費者的互動成本品 降低，新媒體營銷給小米帶來的益處不可言喻。新媒體營銷時代，企業(yè)借助網(wǎng)絡新媒體實現(xiàn)與受眾之間的良性互動，從而使口碑營銷成為一種低投入高回報的推廣方式。最后，小米公司十分注重自己宣傳的客觀性和 真實性，真實的展現(xiàn)了自己的產(chǎn)品和服務，為公司帶來了了良好的口碑傳播。為顧客考慮，顧客至上，這樣的理念才使得小米贏得聲譽的同時，實現(xiàn)了企業(yè)的預期利潤。 ⑤ 分析 4P 在價格部分有提到定價 8 移動互聯(lián)網(wǎng)時代，消費者的需求、市場情況每隔半年就是一個天翻地覆的變化。很多產(chǎn)品在實驗室設計出來，一到工廠遇到生產(chǎn)問題就是大麻煩。在論文選題時，雖然我在與小組成員有選題重復的情況。s digitized society, will also be attached on the report.Myopia is not only a disease that makes people see things blurrily, but also leads to severecomplications, such as glaua (increased pressure within the eyeball), and can causeblindness, said Zhou Yuehua, an established eye care specialist with Beijing TongrenHospital.It is very important for parents and children to know about the risk and care for their eyes.There are about 450 million myopia patients in China. Among Chinese myopia patients,30million are severe patients, according to ZhouThe prevalence of myopia among high school and college students is more than 70 percent,and the situation is continuously worsening, he Zhu, director with the China Youth Development Service Center, said long hours ofstudy, lack of exercise, especially outdoor activities, and attachment to electronic screen aresome of the top reasons behind the widespread myopia problems, and the increase ofyounger patients, although China has made great progress in improving the hardwarefacilities and lighting conditions in said he hopes the survey will alert people on the threatening situation, and also helpmedical experts to better guideline parents and children39。t conducive to raising a child. She planned to have children once she had achieved career success so she could provide a stable environment for her baby. After 10 years, Xiao felt the time was right, and she tried to conceive for about six months, but was unable to bee pregnant. I conducted prehensive physical checkups. The results suggested that Xiao39。s most popular dishes are his brainchild. Lin says his secret of success is innovation rooted in experience: He spends months every year traveling and eating worldwide, seeking new ingredients and inspirations that could improve the offerings of Blue Frog restaurants. The restaurant chain regularly launches a new seasonal menu, usually featuring eight new dishes with fresh ingredients. The bestselling seasonal dishes later replace the least popular items on the regular menu, which is usually updated in late fall and boasts a selection of about 40 dishes. Food should have no boundaries, Lin says. As long as the food tastes good and is healthy, it doesn39。 menu some culinary touches from other countries, such as China and Mexico, and customers love such innovation, he says. He started his career as an apprentice in a Chinese kitchen in 1993. By chance he learned from a French chef in 1994, and soon became enamored with the world of Western food. During the next couple of years, he received strict training in Western culinary art from French, Chinese and German chefs. That was rare for a Chinese chef in the 1990s, he says－ and so was being a Chinese chef who spoke fluent English. When an American entrepreneur invited him to join in his startup B