【正文】 ROM 好壞，從而小米手機的誕生也是必然趨勢，最后 通過新聞媒體的炒作，使小米手機無人不知無人不曉。 二、 小米手機的營銷策略 (一 )饑餓營銷 所謂“饑餓營銷”法，是指商品提供者有意識的降低產(chǎn)品的產(chǎn)量，人為的創(chuàng)造出可控的供求關(guān)系，制造出一種供不應(yīng)求的市場假象，以此達到維持商品售價和商品利潤的目的。而且在新一代產(chǎn)品發(fā)布后營造出貨源不足的局面，使沒有購買到產(chǎn)品的消費者心癢難耐。 每當(dāng)小米有新款手機發(fā)布時，年輕消費者預(yù)購、搶購的狂熱現(xiàn)象都是有目共睹的。從本質(zhì)上來說，小米賣手機的方式即為找準目標(biāo)市場，努力包裝自己，加之八卦傳聞來炒作預(yù)熱，吊足了消費者胃口，致使新品發(fā)布時立即搶購一空。在與用戶的溝通上，小米手機一直將粉絲視為整個品牌的主人，他們不僅僅只是小米的用戶，他們還有可能成為小米手機的開發(fā)者，小米手機價值的傳播者或者是小米手機當(dāng)之無愧的 VIP。 小米手機創(chuàng)造了“ 9： 100 萬”的粉絲管理模式，在微信上宣傳小米手機的一對一優(yōu)質(zhì)服務(wù)，利用新媒體提高小米手機美譽度。 借用新聞媒體的炒作營銷。 (三 )口碑營銷 。小米手機基于其專注于網(wǎng)絡(luò)銷售的商業(yè)模式，充分利用口碑營銷的作用。例如，在 2022 世界末日謠言甚囂塵上時，小米手機和新浪微博合作舉辦“末日”購物活動，通過微博搶購的全新購物方式，使小米手機很快 ④ 這是口碑營銷最關(guān)鍵之處 7 一搶而空。用雷軍的話說就是：“作為一家新興的互聯(lián)網(wǎng)公司，我們更在意用戶口碑，只要有用戶，盈利自然水到渠成。比如說所含的成分 、材料、質(zhì)量、價格等等，根據(jù)產(chǎn)品產(chǎn)出，制定合理的價格。 (二 )營銷模式新穎 線上銷售：所謂線上銷售就是指利用電子商務(wù)是在全球各地廣泛的商業(yè)貿(mào)易活動中，在因特網(wǎng)開放的網(wǎng)絡(luò)環(huán)境下，基于瀏覽器 /服務(wù)器應(yīng)用方式，買賣雙方不謀面地進行各種商貿(mào)活動，實現(xiàn)消費者的網(wǎng)上購物、商戶之間的網(wǎng)上交易和 在線電子支付以及各種商務(wù)活動、交易活動、金融活動和相關(guān)的綜合服務(wù)活動的一種新型的商業(yè)運營銷售模式。比如，小米 Note 是 2022 年 1 月上市的，提前 1 年半就要做產(chǎn)品定義，小米移動電源是 2022 年 12 月上市的，提前1 年就要做產(chǎn)品定義。要做好一個準確的產(chǎn)品定義，是一個首席產(chǎn)品經(jīng)理最難最難的事，也是智能硬件創(chuàng)業(yè)必鑒。但是，也因為量比較大，如果一個環(huán)節(jié)出問題，變成庫存問題，會變成一個很大的壓力。 結(jié)語： 小米手機取得了較大的成功，這與小米公司有效的營銷策略是密不可分的。 9 參考文獻： ［ 1］ 張學(xué)高 .淺析小米手機的饑餓營銷［ J］ .現(xiàn)代商業(yè)， 2022( 3) : 1－ 2. ［ 2］張海峰 .小米成功有道理［ J］ .銷售與市場 (評論版 )， 2022 ( 6) : 1－ 2. ［ 3］趙雷 .從小米手機的發(fā)展看市場營銷［ J .當(dāng)代畜禽養(yǎng)殖業(yè)， 2022 (11) ［ 4］小米官網(wǎng) ［ 5］中國企管網(wǎng) 10 致謝： 大學(xué)三年學(xué)習(xí)時光已經(jīng)接近尾聲，在此我想對我的母校，我的父母、親人們，我的老師和同學(xué)們表達我由衷的謝意。但是她肯定了我準備材料和查詢資料的認真和充分度。感謝他們在整個畢業(yè)論文寫作期間，在各個方面給予我支持。s behaviors to care for eyes, basedon the timely and factual statistics the survey series of followup events will also be held in six cities, including Jinan in Shandongprovince, and Changsha in Hunan province, to educate people on how to care for eyes afterthe survey started. More and more Chinese are jogging to get and stay fit. Most joggers will run alone, but some will jog with friends or even coaches. The Beijing Olympic Forest Park is one of the most popular spots. It is packed with runners in the afternoon, usually after work, and at weekends. Jogging after a whole day39。ll wear a mask, or just ignore the smog and go on jogging, she said. For those who are not so athletic, jogging also has its attractions. Wu Houbin started roughly two years ago, when he was severely obese. Within two months, his weight dropped from 82 kilograms to 64 kilograms. The success helped him recover health, and he has made friends. Jogging does not require speed, but stamina. If you want to stick to the game, you need to take it as a mission, a habit, and then eventually a hobby, Wu said. But persevering with jogging is not always easy. Jogging is beneficial for heartlung function, and the skeletal system, but doctors say improper technique damages the joints, especially the knees and ankles. Excessive jogging wears down the body, and harms one39。s ovarian function has declined and a bilateral oviduct blockage has occurred, meaning that in vitro fertilization is her only option. So, after reducing her workload, 12 Xiao underwent IVF treatment. Luckily, she got pregnant after just one treatment cycle, but later experienced vaginal bleeding, and rushed to the hospital. I told her to rest and carry on with the treatment (to prevent a miscarriage). As Zubin Zarthoshtimanesh, a yoga guru, demonstrated postures at a high school stadium in Dujiangyan city, Sichuan province, some 200 students sat on colorful mats watching him closely. It was part of the first IndiaChina international yoga festival in the provincial capital, Chengdu, in Southwest China, where more than 1,000 fans from home and abroad gathered for lessons from 20 leading practitioners of the ancient Indian regimen, from June 1721. Yoga is to India what perhaps tai chi is to China. Many countries other than India and China, also held the first World Yoga Day on June 21, after the United Nations last year agreed to Indian Prime Minister Narendra Modi39。 now, with its glass bottom, the bridge is already being referred to as “hero bridge.” The popular chain39。t really matter where it originates or how it is cooked. Lin likes to give the Americanstyle restaurants3