市場(chǎng)營(yíng)銷環(huán)境分析(2)(完整版)
【正文】 ? ? ? ? ? The Cultural Environment ? Is posed of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. ? Culture can influence decision making. ? Core beliefs are persistent。Law) ? 政治與經(jīng)濟(jì)體制 行政管理體制 政府政策 ? The Political Environment ? Includes laws, governmental agencies, and pressure groups that impact anizations and individuals. Key trends include: ? Increased legislation to protect businesses as well as consumers. ? Changes in governmental agency enforcement. ? Increased emphasis on ethical behavior and social responsibility. （六） 政治法律環(huán)境 (Political amp。(The actors and forces that affect a firm’ s ability to build and maintain successful relationships with customers.) 市場(chǎng)營(yíng)銷環(huán)境的特點(diǎn) ? 宏觀環(huán)境 ? 客觀性
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1