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? ? ? ? ? The Cultural Environment ? Is posed of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors. ? Culture can influence decision making. ? Core beliefs are persistent。Law) ? 政治與經(jīng)濟(jì)體制 行政管理體制 政府政策 ? The Political Environment ? Includes laws, governmental agencies, and pressure groups that impact anizations and individuals. Key trends include: ? Increased legislation to protect businesses as well as consumers. ? Changes in governmental agency enforcement. ? Increased emphasis on ethical behavior and social responsibility. (六) 政治法律環(huán)境 (Political amp。(The actors and forces that affect a firm’ s ability to build and maintain successful relationships with customers.) 市場(chǎng)營(yíng)銷環(huán)境的特點(diǎn) ? 宏觀環(huán)境 ? 客觀性