【正文】 lidays. Last summer, I went to Italy. I visited museums and sat in public gardens. A friendly waiter taught me a few words ofThe plane was late and detectives were waiting at the airport all morning. They were expecting a valuable parcel of diamond from South Africa. A few hours earlier, someone had told the police that thieves would try to steal the diamonds. When the plane arrived, some of the detectives were waiting inside the main building while others were waiting on the airfield. Two men took the parcel off the plane and carried it into the Customs House. While two detectives were keeping guard at the door, two others openeds garden is larger than Joe39。It39。so now you can pay for my dinner!39。I had an amusing experience last year.Mr. Harmsworth,39。Lesson 16 A polite request 彬彬有禮的要求My dear, it must be terrible to be grown up!39。 he asked. 39。m very sorry,39。The play may begin at any moment,39。May I have two tickets please ?39。What a pity!39。 the girl said.s performance.You must give up fishing!39。s office and sat down. I had just lost amp。s losing money these days,39。s one o39。Joe Sanders has the most beautiful garden in our town. Nearly everybody enters for 39。Lesson 9 A cold wele 冷遇Lesson 10 Not for jazz 不適于演奏爵士樂2. To my surprise, he gave me the money immediately. 39。Our ncighbour, Captain Charles Alison, will sail from Portsmouth tomorrow. We shall meet him at the harbour early in the morning. He will be in his small boat, is a famous little boat. It has sailed across the Atlantic many times. Captain Alison will set out at eight o39。100 a year!After I had had lunch at a village inn, I looked for my bag. I had left it on a chair beside the door and now it wasn39。t got my bag.39。 Susan answered.ve sold out,39。 he asked.Certainly, 39。t realize one important thing. I39。Lesson22 A glass envelope 玻璃信封s not there now.39。 she第一章 特許經(jīng)營定義 特許經(jīng)營的定義 產(chǎn)品和商號特許經(jīng)營第二章 特許經(jīng)營行業(yè)背景分析 特許經(jīng)營的發(fā)展條件 國際特許經(jīng)營發(fā)展?fàn)顩r 中國特許經(jīng)營發(fā)展?fàn)顩r 中國特許經(jīng)營企業(yè)數(shù)量分析第三章 特許經(jīng)營法律政策分析 特許經(jīng)營法律背景 特許經(jīng)營立法概述 特許經(jīng)營交易的法律分析 特許經(jīng)營交易的政策分析第四章 項(xiàng)目建設(shè)條件分析 天時(shí)：最佳建所時(shí)機(jī) 地利：最佳建所地點(diǎn) 人和：優(yōu)秀發(fā)起人和政府大力支持第五章 特許經(jīng)營權(quán)交易品種 特許經(jīng)營權(quán)交易 品牌專賣權(quán)交易 特許經(jīng)營企業(yè)產(chǎn)權(quán)交易 特許經(jīng)營企業(yè)股權(quán)交易 特許經(jīng)營商品交易 知識產(chǎn)權(quán)交易 政府特許經(jīng)營權(quán)交易第六章 特許經(jīng)營權(quán)交易 特許經(jīng)營權(quán)的交易原則 特許經(jīng)營權(quán)的交易制度 特許經(jīng)營權(quán)的交易模式 特許經(jīng)營權(quán)的交易方式 特許經(jīng)營權(quán)的交易管理第七章 特許經(jīng)營交易所發(fā)展規(guī)劃 市場發(fā)展預(yù)測 市場培育期 市場成長期 市場成熟期第八章 財(cái)務(wù)分析及收益預(yù)測 注冊資金及股東 投資預(yù)算 盈虧平衡測算 經(jīng)濟(jì)效益分析第九章 社會效益分析 促進(jìn)特許人的發(fā)展 保障加盟商的投資權(quán)益 建立規(guī)范的特許經(jīng)營交易秩序 引進(jìn)國際先進(jìn)的特許經(jīng)營體系 促進(jìn)中國特許經(jīng)營行業(yè)的發(fā)展第十章 特許經(jīng)營交易的風(fēng)險(xiǎn)與控制前 言北京特許經(jīng)營交易所是以特許經(jīng)營權(quán)交易為核心的專業(yè)化交易平臺，通過建立專業(yè)、完善的特許經(jīng)營權(quán)交易及相關(guān)產(chǎn)權(quán)交易、股權(quán)交易、產(chǎn)品交易及知識產(chǎn)權(quán)交易體系，規(guī)范商業(yè)特許經(jīng)營活動，保障商業(yè)特許經(jīng)營交易秩序，促進(jìn)商業(yè)特許經(jīng)營健康有序發(fā)展。如果完全依靠企業(yè)自有資金投資，是很難實(shí)現(xiàn)的。從2008年5月1日開始，特許經(jīng)營備案成為強(qiáng)制要求。中國特許經(jīng)營企業(yè)數(shù)量雖多，但普遍規(guī)模較小，平均擁有店鋪數(shù)量僅50家左右，僅相當(dāng)于發(fā)達(dá)國家約十分之一。在中國特許經(jīng)營市場的發(fā)展體系中，特許經(jīng)營交易市場的發(fā)展是不容忽視的重要一環(huán)。綜上所述，我們認(rèn)為，籌建以特許經(jīng)營為方向的北京特許經(jīng)營交易所，是中國特許經(jīng)營市場發(fā)展的需要，對于特許經(jīng)營企業(yè)轉(zhuǎn)型，規(guī)范特許經(jīng)營交易，防范特許經(jīng)營欺詐，促進(jìn)特許經(jīng)營市場的發(fā)展具有重要的現(xiàn)實(shí)意義。區(qū)域特許、單店特許和轉(zhuǎn)特許是特許經(jīng)營權(quán)交易的基本種類。除特許經(jīng)營權(quán)交易外，北京特許經(jīng)營交易所的交易品種還包括：（1）特許經(jīng)營企業(yè)產(chǎn)權(quán)交易；（2）特許經(jīng)營企業(yè)股權(quán)交易；（3）知識產(chǎn)權(quán)交易（與特許經(jīng)營有關(guān)的商標(biāo)、專利、著作權(quán)的轉(zhuǎn)讓、許可）；（4）商品交易（特許經(jīng)營企業(yè)集中采購商品）；（5）政府特許經(jīng)營權(quán)交易；（6）與特許經(jīng)營相關(guān)的其他交易。可見，從試行《辦法》到《條例》，特許經(jīng)營的定義基本是一致的，主要是在表述方式上進(jìn)行了一定的變動。三是被特許人應(yīng)當(dāng)在統(tǒng)一的經(jīng)營模式下開展經(jīng)營。“擁有經(jīng)營資源”和“合同關(guān)系”對特許經(jīng)營而言是不容置疑的，但對于“統(tǒng)一經(jīng)營模式”和“交納特許經(jīng)營費(fèi)用”是否是特許經(jīng)營的基本特征則存在分岐。這種統(tǒng)一的經(jīng)營模式體現(xiàn)在各個(gè)方面，大到管理、促銷、質(zhì)量控制等，小到店鋪的裝潢設(shè)計(jì)甚至標(biāo)牌的設(shè)置等。作為一種營銷方式，它是指擁有注冊商標(biāo)、企業(yè)標(biāo)志、專利、專有技術(shù)等經(jīng)營資源的企業(yè)也就是特許人，通過訂立合同，將其擁有的這些經(jīng)營資源許可其他經(jīng)營者也就是被特許人使用，被特許人按照合同約定在統(tǒng)一的經(jīng)營模式下開展經(jīng)營，并向特許人支付相應(yīng)費(fèi)用的經(jīng)營活動。由于特許經(jīng)營企業(yè)自身的規(guī)律、特點(diǎn)，更需要專業(yè)的交易所提供專業(yè)的交易服務(wù)。我們預(yù)計(jì)，未來五年到十年，區(qū)域特許和單店特許是特許經(jīng)營權(quán)交易的重心，隨著市場飽和，轉(zhuǎn)特許市場將逐步擴(kuò)大，最終超過區(qū)域特許和單店特許，成為特許經(jīng)營權(quán)交易的重心。北京特許經(jīng)營交易所成立后，除其他交易所開展的常規(guī)交易品種外，其核心交易品種主要是特許經(jīng)營權(quán)交易。一個(gè)規(guī)范的交易市場，不僅可以幫助企業(yè)實(shí)現(xiàn)低成本、高效率的交易，也能引導(dǎo)、規(guī)范企業(yè)的交易行為。目前，中國特許經(jīng)營企業(yè)在發(fā)展加盟店時(shí)普遍存在一些問題，主要是注重加盟時(shí)的一次性加盟費(fèi)收益，而忽視加盟后的持續(xù)效益；注重加盟店數(shù)量的發(fā)展，忽視加盟店質(zhì)量的提高；注重加盟時(shí)的短期培訓(xùn)，忽視加盟店的后續(xù)培訓(xùn)與支持；等等。預(yù)計(jì)2009年備案的特許經(jīng)營企業(yè)將接近2000家。其中，加盟店轉(zhuǎn)讓即“二手店”的轉(zhuǎn)讓，就像“二手房”和“二手車”交易一樣，非?；钴S，成為創(chuàng)業(yè)投資人首選。對企業(yè)而言，特許經(jīng)營也是一種投融資模式。但是，本建議書所稱商業(yè)特許經(jīng)營或特許經(jīng)營，并不完全局限于《商業(yè)特許經(jīng)營管理?xiàng)l例》所指。Everyone39。I entered the hotel manager39。Fishing is my favourite sport. I often fish for hours without catching anything. But this does not worry me. Some fishermen are unlucky. Instead of catching fish, they catch old boots and rubbish. I am even less lucky. I never catch anythingnot even old boots. After having spent whole mornings on the river, I always go home with an empty bag. 39。but they are for next Wednesday39。Certainly,39。39。I hurried to the ticketoffice. 39。39。I39。Did you have a good meal ?39。My aunt Jennifer is an actress. She must be at least thirtyfive years old. In spite of this, she often appears on the stage as a young girl. Jennifer will have to take part in a new play soon. This time, she will be a girl of seventeen. In the play, she must appear in a bright red dress and long black stockings. Last year in another play, she had to wear short socks and a bright, orangecoloured dress. If anyone ever asked her how old she is, she always answers, 39。The secretary told me that Mr. Harmsworth would see me. I felt very nervous when. I went into his office. He did not look up from his desk when I entered. After I had sat down, he said that business was very bad. He told me that the firm could not afford to pay such large salaries. Twenty people had already left. I knew that my turn had e. 39。Lesson 14 Do you speak English? 你會講英語嗎？ Harry said, 39。s. time. Fifteen minutes passed and then, at five to twelve, the clock stopped. The big minute hand did not move. We waited and waited, but nothing happened. Suddenly someone shouted, 39。 each year, but Joe wins every time. Bill Frith39。Lesson 7 Too late 為時(shí)太晚 39。5o. 39。 I left the money in my room,39。I had a letter from my sister yesterday. She lives in Nigeria. In her letter, she said that she would e to England next year. If she es, she will get a surprise. We are nowAeroplanes are slowly driving me mad. I live near an airport and passing planes can be heard night and day. The airport was built during the war, but for some reason it could not be used then. Last year, however, it came into use. Over a hundred people must have been driven away from their homes by the noise. I am one of the few people left. Sometimes I think this house will be knocked down by a pa