外文翻譯---把服裝店搬上網(wǎng)(完整版)
【正文】 oy)和珍妮貝爾 (Jenny Bear)等兒童服飾品牌廣受歡迎，預(yù)計(jì) 2020 年銷售額將達(dá) 億元人民幣。 ” 當(dāng)時(shí)，吳女 士的公司只擁有一個品牌，那就是她創(chuàng)立于 2020 年的女童服飾品牌 “ 摩登小姐 ” 。 2 這對吳女士而言是一個慘痛的覺醒。 不過她的確接受了一筆 “ 貸款 ” ，她的辦公助理將自己的公寓抵押給銀行，籌資幫助吳女士支付拖欠的賬單。如果出口服裝發(fā)貨時(shí)留下尾貨，業(yè)內(nèi)的朋友就會打電話通知她。 新業(yè)務(wù)很少能順利推進(jìn)，但吳女士遇到一個出乎意料的問題：摩登小姐原有的一些零售商。 5 月底，摩登小姐已經(jīng)有了 50 萬元的銷量。 ” 她的打算是 2020 年在香港或美國上市。未售出的庫存不到 6%。許多人說應(yīng)該關(guān)掉淘寶網(wǎng)店：當(dāng)時(shí)在線銷售仍只占總收入的一小部分，而公司已投入三年時(shí)間打造零售商 網(wǎng)絡(luò)。 然而，她對 Ebay易趣的忠誠度還是消退了。 手頭現(xiàn)金拮據(jù)，又有成堆的存貨賣不出去，吳女士必須盡快找到其他銷售渠道。 母親催促她接受，畢竟還能收回一部分初始投資。她說： “ 他們告訴我今年秋 /冬季生意會很好 ?? 但受到（金融危機(jī)）沖擊后，他們?nèi)∠顺^一半的訂單。 ” 然而僅僅兩年前，吳女士還在疲于應(yīng)付逼迫她以跳樓價(jià)賣掉公司的債主們。 這也讓她非常忙碌。 and it had hired a lot of foreigners who did not understand the Chinese market. By contrast, “Taobao had Alipay [Alibaba’s online payment system], it offered instant messaging and it was free”. So, when the financial crisis struck, Ms Wu decided to use Taobao. New ventures rarely run smoothly, but one of her problems came from an unexpected quarter: some of the original Miss de Mode retailers. Sales had yet to pick up on Miss de Mode’s online shop on Taobao Mall, when Ms Wu was shocked to receive a demand from 70 of the stores, including some that had reneged on their contracts, for her to close her online outlet because it was affecting sales of the remaining stock. Again, Ms Wu turned to her staff for their opinions. Many said to close the Taobao store down: online sales were still a small proportion of overall revenue and they had spent three years building the store work. But Ms Wu saw it differently: “I told them we held the key of emerce in our hands now and we should use it.” She decided the Miss de Mode brand would be sold onlineonly as soon as possible. In 2020, when the last of the “franchisee” contracts expired, Ms Wu halved the online prices, which had formerly matched those instore. By the end of May, Miss de Mode had Rmb500,000 of sales. Ms Wu launched two more children’s lines – MilBoy, which is now outselling Miss de Mode, and Jenny Bear. Ashort car journey from her offices,
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