【正文】 rtered member who is licensed and subject to a contractual relationship between Xu. According to the contract, the concession to the people affected by Xu provide a unique business concession, and give staff training, organizational structure, management, modity procurement guidance and assistance to people affected by Xu concession payment corresponding costs. Compared with the retail system, franchising can fullest portfolio, the use of their advantages, and attract a wide range of social and maximize resources. At the same time, both parties or by Xu side of the concession, in cooperation are the expansion of technology and brand value, the cloning business model, rather than simple capital expansion. These characteristics can be determined by a licensed brands inputs and achieve economies of scale and lower the risk of business and rapid expansion of market share. More importantly, because of the way through the licence for the operator to enter an industry in the early stages, we can have a good brand effectiveness, improve management support systems, such as product research and development resources available, greatly improving the success rate of union. In the United States, According to relevant statistics, a concession operated by Xu way people over 75% success, and their success rate is only 5% over the same period. Currently, the annual sales in the United States franchising reached 10,000 trillion, occupies 40% of total retail sales. Franchising expansion of lowcost, brand share and support business model to be recognized in the real estate market intermediary. 21, as the world39。 特許經(jīng)營的低成本擴張、分享品牌與支持的經(jīng)營模式在房地產中介市場得到認可。 21 世紀不動產上海區(qū) 域某運營負責人介紹，特許加盟是特許人與受許人之間的一種契約關系。特別是在上海這樣一個國際化的都市里，高端客戶，特別是境外客戶對 21 世紀品牌的認可，為門店帶來了大量的業(yè)務。 區(qū)域某高層介紹，作為全球最大的房地產綜合服務提供商， 21 世紀不動產已經(jīng)形成了系統(tǒng)全面的運營管理模式，在進入中國大陸地區(qū)后，中國總部及各區(qū)域分部又投入了巨大的資金，對這些先進的模式進行了消化與吸收，并進 行了本土化工作。作為一家經(jīng)營時間較長的老店，雖然依靠過去的客戶積累，在部分月份還能保持盈利，但整體看來，只能維持保本經(jīng)營 。二，加大市 場推廣力度。 作為全球最大的房地產綜合服務提供商， 21 世紀不動產的上海區(qū)域分部也無可避免地遭遇沖擊。根據(jù)有關統(tǒng)計， 5 月到 8 月，各中介公司的交易量與年初相比，下滑了近 50％，部分公司甚至達到了 70％。同時，在三個方面加大了投入力度。 為了鼓勵各加盟店在非常時期樹立信心，苦練內功，上海區(qū)域在經(jīng)濟收入降低的情況下，依然投入了很大一塊資金，對運營規(guī)范的門店進行定期嘉獎。在 21 世紀不動產這棵大樹下，一批加盟商用最短的時間迅速成長為業(yè)績翹楚。 有了這棵大樹，自然吸引了為數(shù)不少小加盟商積極加入。 特許經(jīng)營：快速占領市場的經(jīng)營方式 中介行業(yè)下一步會怎么樣？應該如何生存？這是目前中介商們集體思考的問題。更重要的是 ，由于通過特許授權的方式，使經(jīng)營者在進入一個行業(yè)初期，就能獲得良好的品牌效益，完善的管理支持，系統(tǒng)的產品研發(fā)等已有資源，大大提高加盟者的成功率。 shareholders Mr Shiu said, brand reputation, factors such as system support only part of a prerequisite for successful shop, and in business, particularly in an extraordinary period, the shop owner personal confidence and ability to operate in the development of a shop has an irreplaceable role. Growth in the smallbrand brand Better enjoy the cool under a tree. This tree of real estate in the 21st century, a group allied