【正文】 ...................................................................................................................................................5 3．發(fā)展戰(zhàn)略 .........................................................................................................................................................6 四、團隊管理與專業(yè)技能 .......................................................................................................................................6 團隊長簡介 .....................................................................................................................................................6 擬邀團隊成員簡介 .........................................................................................................................................7 擬招聘人員 .....................................................................................................................................................7 五、場地與設(shè)施 .......................................................................................................................................................7 場地計劃 .........................................................................................................................................................7 基礎(chǔ)設(shè)備計劃 .................................................................................................................................................7 六、風(fēng)險 ....................................................................................................................................................................7 1．供應(yīng)鏈 ..............................................................................................................................................................7 2．品牌 ..................................................................................................................................................................8 3．價格 ..................................................................................................................................................................8 4．物流 ..................................................................................................................................................................8 第三章：市場分析 ........................................................................................................................................................9 一、市場介紹 ............................................................................................................................................................9 1．網(wǎng)購整體市場數(shù)據(jù)分析 ................................................................................................................................9 2．淘寶服裝商品市場數(shù)據(jù)分析 ..................................................................................................................... 10 3．淘寶男裝類網(wǎng)購市場分析 ......................................................................................................................... 17 二、顧客的購買準則 ............................................................................................................................................ 27 1．直接影響消費者選擇的因素 ..................................................................................................................... 27 2．間接影響消費者選擇的因素 ..................................................................................................................... 28 第四章，競爭性分析 ................................................................................................................................................ 29 一、競爭者 ............................................................................................................................................................. 29 1． Jack Jones/杰克瓊斯 ................................................................................................................................... 29 2． Sevhjoen/柒加尚品 ...................................................................................................................................... 30 第五章；淘寶商城入駐、運營與管理 .....................................................................................錯誤 !未定義書簽。 一、淘寶商城入駐 ................................................................................................................................................ 32 1．入駐申請資質(zhì) .............................................................................................................................................. 32 2．申請流程 ...................................................................................................................................................... 32 3．淘寶商城的收費標準 .................................................................................................................................. 32 二、淘寶商城運營 ................................................................................................................................................ 33 1．人力規(guī)劃 ...................................................................................................................................................... 33 淘寶商城品牌男裝推廣 —— 商業(yè)計劃 —— 機密 第 3 頁 /共 45 頁 2．運營規(guī)劃 ...................................................................................................................................................... 34 3．初期具體步驟 .............................................................................................................................................. 34 4．常規(guī)運營項目表 .......................................................................................................................................... 36 三、店鋪價格策略 ................................................................................................................................................ 40 1． 定位中低端客戶群，針對目前淘寶網(wǎng)購主流市場 ...............................