蒙市圖書館的公共關(guān)系活動(dòng)簡(jiǎn)介-frontcovery-文庫吧在線文庫
【正文】 Creating evaluating Public Relations Plans ? 鼓勵(lì)員工參與公共關(guān)系活動(dòng) Encouraging Staff Involvement in Public Relations Activities ? 支持圖書館之友和基金會(huì) Supporting the Friends of the Library and Library Foundation ? 代表 圖書館參與社區(qū)公共關(guān)系活動(dòng) Representing the Library in Community Public Relations Activities ? 與 政府 官員建立并保持良好的 合作 關(guān)系 Establishing and Maintaining Good Relationship with Government Officials ? 與社區(qū)民間機(jī)構(gòu) 建立并 保持良好 的 合作關(guān)系 Retaining Cordial Partnership with Community Organizations 14 4. 雙管齊下的策略 Internal and External PR Approaches 采取內(nèi)外結(jié)合 , 雙管齊下的方法以取得最好的效果 Combing Internal and External PR Activities for Best Results ? 圖書館內(nèi)部公關(guān)的各種項(xiàng)目和活動(dòng) Library’s Internal PR Approach and Service Programs ? 圖書館對(duì)外公關(guān)的各種項(xiàng)目和活動(dòng) Library’s External PR Approach and Outreach Activities 15 圖書館內(nèi)部的各種公關(guān)活動(dòng) Internal PR and Service Activities 蒙市圖書館 MP Public Library 圖書館之友 及基金會(huì) Friends of Library Foundation 各項(xiàng)服務(wù)活動(dòng) Services Programs 宣傳材料 Promo Materials Web Site 圖書館委員會(huì) Library Board 建筑及布局 Building, Display Signs 員工和義工 Library Staff Volunteers 16 圖書館內(nèi)部的各種公關(guān)活動(dòng) (1) Internal PR Activities ?圖書館委員會(huì) Library Board ? 社區(qū)的代言人 Representing the Community ? 支持與圖書館有關(guān)的立法議案及政策 Sponsoring Legislative Action/Policy Related to the Library ? 共同商討制定公關(guān)政策和計(jì)劃 Establishing PR Policy and Plans ? 支持各項(xiàng)公關(guān)活動(dòng) Supporting PR Activities ? 協(xié)助圖書館募捐 Helping Library’s Fundraising 17 圖書館內(nèi)部的各種公關(guān)活動(dòng) (2) Internal PR and Service Activities ?圖書館員工和義工 Library Staff and Volunteers ? 為員工創(chuàng)造一個(gè)和諧友好的工作環(huán)境 Creating a Friendly and Harmonious Work Place for Staff ? 提倡團(tuán)隊(duì)合作 , 加強(qiáng)各方溝通 Encouraging Team Work and Communications ? 鼓勵(lì)員工參與社區(qū)內(nèi)各項(xiàng)活動(dòng) Encouraging Staff to Participate Community Activities ? 鼓勵(lì)員工全體共同投入公關(guān)活動(dòng) Encouraging Staff to Participate PR and Community Outreach 18 圖書館內(nèi)部的各種公關(guān)活動(dòng) (3) Internal PR and Service Activities ?圖書館之友和圖書館基金會(huì) Friends of the Library Library Foundation ? 支持與圖書館有關(guān)的立法議案 Supporting Legislative Action Related to Libraries ? 擔(dān)任義工 ,為圖書館籌款 Volunteering and Fundraising ? 主辦多種文化教育活動(dòng) ,宣傳圖書館 Hosting Special Library Events to Promote Library’s Service and Programs ? 代表圖書館聯(lián)絡(luò)社區(qū)民間組織 Networking with Community Civic Organizations on Library’s Behalf 19 圖書館內(nèi)部的各種公關(guān)活動(dòng) (4) Internal PR and Service Activities ?圖書館的建筑 ,布局及標(biāo)志設(shè)置 Library Building, Displays, and Signage ? 圖書館建筑的外觀 Exterior of the Library Building ? 館內(nèi)各部門區(qū)域的布局 Interior Design ? 館內(nèi)陳列展覽區(qū) Internal Display and Exhibition Areas ? 館內(nèi)指示標(biāo)志 Signage 20 圖書館內(nèi)部的各種公關(guān)活動(dòng) (5) Internal PR and Service Activities ?各類宣傳資料 , 圖書館以及市政府網(wǎng)站 Library PR Promotion Materials, and Web Site ? 提前規(guī)劃安排有關(guān)宣傳材料 Planning PR Promotion in Advance ? 設(shè)計(jì)能夠吸引讀者的宣傳材料 Creating Eyecatching, attractive Promotional Materials ? 利用各種渠道分發(fā)材料 , 擴(kuò)大影響 Establishing works for distribution ? 充分運(yùn)用各種新科技開展公關(guān) Utilizing All New Technology for PR
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