會展管理與節(jié)事策劃3partone-通選-文庫吧在線文庫
【正文】 luck Leadership Logistical planning Market research Measurable targets Media interest Planning and documentation Political support Positive image Quality provision Resources and facilities Responsiveness to change Sense of humour SMART objectives Strong leadership Strong vision Teamwork Topquality mitted people What do you need for success? 2 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 34 Selfassessment questions 1. From an event you have been involved in or attended, identify the general aim and up to five SMART objectives. Go on to examine four of the key questions, issues or items which would have to be considered. 2. Make up your own list of twenty key factors in following the idea of holding a university fete successfully. 3. Consider an agency – a local authority, private pany or voluntary anization – and suggest what part events do play or could play in their overall strategic plan. 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 35 Homework: what’s your idea? 演講完畢，謝謝觀看！ 。 Events and promotion form a key part of those major spectacles And even have the centrality and significance to other concepts like urban regeneration – helped with the image and selfconfidence of the host town and city. 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 31 Olympic games (Sydney。2023年 2月 24日星期五 Dr. XU Feng in Shandong University 1 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 2 Question 6 How to start an event formally? Part 1: Introduction to Event 2023年 2月 24日星期五 Dr. XU Feng in Shandong University 3 A starting point Step 1 The aims and objectives of staging the particular event must be clearly identified and stated. Step 2 A feasibility study should be undertaken, asking questions (like those earlier) in a much more factual way. It should examine the exact methods of achieving the event
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