【正文】
rically examined across 15 different financial products and services .A significant variation was found in consumer preferences across different financial products and services, and the profiles of consumers are developed based on their preferences. Implications are drawn for developing customeroriented marketing strategies, acknowledging customers’ differences in their preferences toward human interaction and selfservice technology. Introduction 不要忘了資料來(lái)源:小四宋體加粗,后加冒號(hào)Due to rapid advances in technology within the last 30 years, the financial services sector has moved from “facetoface” selling to direct marketing of products and services in the form of phone, mail, or puter transactions (Federal Reserve Board, 1997). There has been awareness within the industry that certain consumers are receptive to this newer way of marketing financial services, while others prefer personal interaction. 空一行寫(xiě)資料來(lái)源......資料來(lái)源: 外文譯文:三號(hào)黑體,左頂格。不要忘了資料來(lái)源:小四宋體加粗,后加冒號(hào)空一行寫(xiě)資料來(lái)源資料來(lái)源:把英文資料來(lái)源翻譯成相應(yīng)的中文。消費(fèi)者的喜好和對(duì)面對(duì)面互動(dòng)銀行最直接的辦法是,研究了全國(guó)15個(gè)不同的金融產(chǎn)品和服務(wù)的一個(gè)顯著的變化,發(fā)現(xiàn)在消費(fèi)者的喜好不同的金融產(chǎn)品和服務(wù),以及檔案的消費(fèi)者是根據(jù)對(duì)自己的喜好的影響,得出的發(fā)展以客戶為導(dǎo)向的營(yíng)銷戰(zhàn)略,確認(rèn)客戶的差異,他們的喜好,對(duì)人際互動(dòng),自助服務(wù)的技術(shù)。沒(méi)有你們,就不會(huì)有今天的我!我一直感恩,感恩于我可以擁有一個(gè)如此溫馨的家庭,讓我所有的一切都可以在你們這里得到理解與支持,得到諒解和分擔(dān)??找恍羞M(jìn)入正文致 謝首先誠(chéng)摯的感謝指導(dǎo)老師胡常春老師,是您悉心的教導(dǎo)使我得以一窺市場(chǎng)營(yíng)銷領(lǐng)域的深?yuàn)W,不時(shí)的討論并指點(diǎn)我正確的方向,使我在這些年中獲益匪淺。結(jié)論部分單獨(dú)分頁(yè)。只有充分體現(xiàn)未來(lái)原則,才能使高層管理人員人員激勵(lì)制度的作用得到真正發(fā)揮。高層管理人員激勵(lì)制度是否合理有效,關(guān)鍵看能否在企業(yè)創(chuàng)新和可持續(xù)穩(wěn)定發(fā)展方面維持一個(gè)基本平衡,使之不但具有強(qiáng)烈的個(gè)人價(jià)值實(shí)現(xiàn)欲望,而且養(yǎng)成良好的社會(huì)責(zé)任意識(shí)。截至2003年6月英國(guó)投資基金資產(chǎn)總值達(dá)2150億英鎊,基金管理公司130家。而開(kāi)放式基金營(yíng)銷是在開(kāi)放式基金高速發(fā)展的背景下,面對(duì)數(shù)量日益增加的基金和相對(duì)有限的客戶群體,所帶來(lái)的直接問(wèn)題。與上下文之間空一行。s financial market and even the entire national economic development an important impetus. ……Based on our openend fund market analysis, found that an openend fund marketing and management problems that exist in the process, the analysis of its causes, and according to marketing theory in the theory of the four P solve these problems marketing strategy. 摘要與關(guān)鍵詞之間空一行……Key words: Openend fund; Fund marketing; Difficulties; Measures小四號(hào)Times New Roman,首字母大寫(xiě),關(guān)鍵詞間空2個(gè)英文字符;35個(gè)Times New Roman四號(hào),左對(duì)齊,加粗,后加冒號(hào)