【正文】 .................................................................10 產(chǎn)品介紹 .......................................................................................................................................10 個(gè)人模式 ................................................................................................................................10 寢室模式 ................................................................................................................................11 情侶模式 ................................................................................................................................11 效益分析 .......................................................................................................................................12 經(jīng)濟(jì)效益: ...............................................................................................................................12 社會效益： ............................................................................................................................12 環(huán)境效益： ............................................................................................................................12第四章 市場與競爭分析 .......................................................................................................................13 市場現(xiàn)狀 .......................................................................................................................................13 市場容量 .......................................................................................................................................14 國內(nèi)大學(xué)宿舍裝修市場的基本情況 ....................................................................................14 市場容量及預(yù)測 ....................................................................................................................15 行業(yè)競爭態(tài)勢 ...............................................................................................................................15 行業(yè)競爭態(tài)勢 ........................................................................................................................15 競爭影響力分析 ....................................................................................................................16 影響客 戶購買因素 ................................................................................................................16III / 117 市場環(huán)境與需求分析 ...................................................................................................................17 大學(xué)宿舍裝飾裝修的重要意義 ............................................................................................17 市場環(huán)境與需求分析 ............................................................................................................18 市場定位與目標(biāo)客戶分析 ...........................................................................................................19 市場定位 ...............................................................................................................................19 客戶購買決策流程分析 .......................................................................................................19 SWOT 分析及對策 .....................................................................................................................20 SWOT 分析 .........................................................................................................................20 SWOT 對策 .........................................................................................................................21第五章 公司戰(zhàn)略 ...................................................................................................................................24 發(fā)展戰(zhàn)略 .......................................................................................................................................24 戰(zhàn)略目標(biāo) ................................................................................................................................24 總策略 ....................................................................................................................................24 設(shè)計(jì)研發(fā)方向 ........................................................................................................................24 階段目標(biāo)、措施及研發(fā)方向 ...............................................................................................24（1）短期（12 年） ...................................................................................................................24（2）中期（35 年） ...................................................................................................................25（3）長期（5 年以后） ...............................................................................................................26 管理戰(zhàn)略 .......................................................................................................................................27 具體實(shí)施戰(zhàn)略 ........................................................................................................................27 人力資源戰(zhàn)略 ...............................................................................................................................28 總體戰(zhàn)略 ................................................................................................................................28 員工招聘計(jì)劃 ........................................................................................................................29 員工培訓(xùn) ................................................................................................................................30第六章 市場營銷 ...................................................................................................................................32 目標(biāo)市場策略 ...............................................................................................................................32 市場細(xì)分 ...............................................................................................................................32 目標(biāo)市場及營銷策略 ..............