【正文】 products/services (),branding ()and generating revenues ()。t started to build their mailing lists yet. Is it not important to build an mailing list? Or some web marketers haven39。On average, how many subscribers unsubscribe your newsletter(s) during each publication?Less than 5 77%510 14% 1120 4%2150 3%More than 50 3%.26%36% 9% Very unimportant 9% Compare to the importance of your newsletter(s) in your web business development, have you devoted enough efforts to develop and execute your marketing strategy? More than enough 4%14% Very easy11%he value of an mailing list is from its audience. It is a very targeted audience. It is interesting to see that in general it is more effective to carry your own information than carry others.9. Unsolicited sUnsolicited s are attractive because it costs much less. But at the same time people are scared by it because it may bring unexpected consequences to a web business. Please read the numbers below with caution. The statistics is based on a relatively smaller sample size (about 56 observations).. Have you used unsolicited s to promote your products/services? Yes 24%No 76% . If you have used unsolicited promotion, what is the positive response rate of such unsolicited promotion?Less than %29% %19% 12% 9%25%22%510% 10%More than 1012%. If you have used unsolicited promotion, what is the flamed response rate of such unsolicited promotion?Less than %48%%15% 12% 19%25%9%510% 6% More than 104%. If you have used unsolicited promotion, have you ever suffered any loss by sending unsolicited s? Yes 22% No 78% . If you have used unsolicited promotion, do you remend such unsolicited promotion to other web marketers?Yes 28%No 72%10. Key drivers to success To develop an effective strategy, we need to understand what the key drivers are to the success of an mailing list. Using the Key Driver Analysis technique, we have identified the relative importance of the factors that may influence the success of an mailing list. All together, these factors contribute about 50% to the success of an mailing list.1. The contents in my newsletter are unique. 2% 2. I honestly follow the opin and opout policies. 1%3. My newsletter meets readers39。 needs? Yes 23% No 77% . Do you provide HTML version newsletter(s)?Yes 27% No 73% . If you provide HTML version newsletter(s), what percentage of your subscribers subscribe HTML version newsletter(s)?Less than 5% 18%510% 23%1020% 11% 2030% 11%3050% 11%More than 50% 25%Most mailing lists adopt the basic opin and opout rule. About half of the mailing lists claim that they know the demographic information about their subscribers. We did not dig further to find out how they obtain that information. HTML version mailing list is an interesting issue. Abo