網(wǎng)絡(luò)廣告營銷研究課題-文庫吧在線文庫
【正文】 l circumstance changes with the environment development.（銷售，是傳達(dá)企業(yè)的一種方式和功能和外部情形隨環(huán)境發(fā)展而變） Emarketing under the Internet environment changes the base of traditional marketing tactics and expands the concept of marketing. The paper expounds the innovation of Emarketing bination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.The references of this article are secured to subscribers.2.《EBSCOhost數(shù)據(jù)庫》廣東工業(yè)大學(xué)174。Ambra, John。） Even more surprising than the success of these organizations is the controversy they seem to attract. Average distributors belonging to these NMOs earn very little money but seem to devote a disproportionately high amount of their resources to NMO activities. The environment in the business meetings of these organizations is more representative of a social event. All this has led critics to call these organizations cults and have led to speculations that these organizations indulge in mind control. In this paper we attempt to demonstrate that there exist more rational explanations which could potentially explain the behavior of NMO distributors. 打開其中一篇全文的第一頁：五、文獻(xiàn)綜述從檢索到的文獻(xiàn)分析，20世紀(jì)90年代以來，隨著互聯(lián)網(wǎng)的發(fā)展，人們的生活以及消費(fèi)行為正在發(fā)生潛移默化的變化，經(jīng)濟(jì)全球化和技術(shù)進(jìn)步的力量促使?fàn)I銷形式應(yīng)最新環(huán)境變化的方向發(fā)展，由此導(dǎo)致了市場營銷子工業(yè)化社會點(diǎn)上以來最為深刻的變革，新世紀(jì)的營銷創(chuàng)新將圍繞著互聯(lián)網(wǎng)這個新的環(huán)境展開。從市場營銷角度來看，互聯(lián)網(wǎng)使廣告和商業(yè)交易充分地結(jié)合在一起，網(wǎng)絡(luò)廣告營銷發(fā)展速度迅猛，前景誘人。因此，通過互聯(lián)網(wǎng)絡(luò)發(fā)布廣告信息范圍廣，不受時間和地域的限制。 Lai, HungJen, Effect of store design on consumer purchases: an empirical study of online bookstores Information and Management 2002 pp. 431444 4. Aladwani, Adel M.。 eservices。 The Human Society and the Internet. Internet Related SocioEconomic Issues : First International Conference, 2001, Seoul, Korea, July 46 2001, Proceedings Editors:中文期刊數(shù)據(jù)庫(VIP)檢索入口：題名 年限：20002003 期刊范圍：全部期刊檢索式：網(wǎng)絡(luò)廣告 關(guān)系：與（
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