淺析豐田公司國際營銷策略(存儲(chǔ)版)
【正文】 tantly focused on developing for the future. 4. Case study on the international Marketing of Toyota Case study the god of marketing Zheng Tailang Highpower Toyota enterprise was founded in Tailang guide the pany to explore the international sales. He discovered a special market theory and marketing methods. He put emphasis on aftersale service. He establishes a strong marketing system. Thereby Toyota cars have poured across the world. The reason why Toyota could capture most the US market While all the latter reason could have led to Toyota’s current situation. There is one particular reason that is largely responsible for the chaos within this pany currently this is the petroleum industry. Prices of gas are now at four dollars a gallon and this has caused many wouldbe clients to stay away from Toyota or any other automobile manufacturer. The economy’s sluggishness has definitely spoilt it for Toyota (Herald Leader, 20xx) As if the latter are not enough, the pany’s has also been affected by the currency. It should be noted that the yen is much weaker than the US dollar. Consequently, when the US dollar slackens, then the yen slackens much more. As it is today, the US dollar has gone now by close to twenty percent. However, Toyota’s executives can turn this around by utilizing international business. If the pany decides to export US made models to other parts of the world, then it could actually benefit from the fact that eth US dollar is underperforming. As it is today, the Sequoia (which is US built) has been recording high performance levels within the Tokyo stock exchange Some analysts even asset that this model has been performing at similar levels (Elaina Owen, 20xx: 355) A analysis on the Marketing Strategy of Toyota on US Market Product expansion strategy of Toyota Toyota first entered their core businesses and those in which they had a strong petitive advantage over local firms to reduce the hazard of failure. Learning from early entries enabled them to launch further entries into noncore businesses and into areas of weaker petitive advantage. The overall evidence suggests that Toyota firms are building capabilities to operate overseas through sequential entry. Distribution of Toyota First, it will provide you the best foresale and aftersale service. Second, it will choose the key sales market. Toyota called up all its forces for sales. Third, it will provide tidy profit for merchants and inspire them. Standardization of marketing process Two aspects of international marketing strategy standardiz
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