【正文】 9 Focus Group To study the project’s feasibility and get a clearer of the views and opinions of the different consumers, four focus groups were anized. The focus groups were as follows: ● 20 the children aged from 0 to 14 ● 20 country people ● 20 city people Questions ● Would you like to buy toys？ ● How many toys do you have? ● How often do you buy the toys? ● Which type toys you will choose? ● Which price do you accept to buy the toys? ● Do you have anything special about toys in your mind? ● Which brand do you prefer? ● What kind of products and services do you expect to get? Complaints ● The quality is not so good ● The price is a bit too high about allelectric toys ● The safety of toys is worrying ● The shop assistants are not professional. Suggestions ● The shop must spacious and bright in order to provide enough space for children to play. ● The shop assistants should improve their knowledge of the toys. ● Try to guarantee the qualities of toys ● Improve the service. 10 SWOT Analysis Strengths ● I have 3 years working experience in children39。 revenues and profit will increase by 25% and 30% respectively in the following years 3. The turnover can reach RMB 300,000 and the profit will be RMB 108,000 in the first year. Revenue and profit figures Increased number of customers, stable consumption group Financial records。s motivation and make them more intelligent. After our research, it’s very pleasure that are more than 80% of parents thought the toy is very important, it means that our parents have paid more and more attention to toys. There is social progress. With the improvement of people39。Switches…………………….…1,000 Paint……………………………………. 8, 000 Others…………………………… ……….500 Equipment: The cost of equipment of the project will be RMB 7,000 Item Name Price (RMB) A Computer…………….……………….3, 500 A Telephone/fax………………….……….. 200 A printer………………………….………1,000 Shelves…………………………….….…1,000 A desk and chairs.........................................500 Repair tools……………………………… 300 Other items…………………………… ..…500 Budget: The annual increase in the operating budget would be RMB 136, 000. Item Name Price (RMB) Wages…………………………….……. 60, 000 Advertising expenses……………….……1,000 Working funds………….…………… ... 70,000 Tax……………………………………… 5,000 4 Total cost of the project: Initial cost: Decoration……….…………………..… 35, 000 Equipment……….……………….. ….… 7,000 SUBTOTAL………………………… .. 42,000 Budget: Rental cost……..…….……….…….…. 30, 000 Wages…………………………….……. 60, 000 Advertising expenses……………….……1,000 Working funds……………………...… 70,000 Tax……………………………………… 5,000 SUBTOTAL………………………… .. 166,000 TOTAL COST: ………………………… 208,000 Benefits The toys store will totally invest 200,000 Yuan. We will spend 30,000 Yuan in the rent cost, 80,000 Yuan in buying the toys, maintenance equipment and Office appliance, 35,000 Yuan in decoration, 45,000 Yuan in other spending. According to calculation and budget, the management plans an annual finance as follows: A month A year Turnover 25,000 300,000 Running costs 15,000 180,000 Depreciation 1,000 12,000 Profit 9,000 108,000 On the basis of the business available, the average sales amount is about RMB9, 000 Yuan monthly, expected to reach RMB 108,000 Yuan in the first year. The turnover will rise by 25 % per month and profit by 30% in the following years. 5 Schedule It will take five weeks to implement the project when it has been approved. First of all, we will identify the locations of the premises and sign the contracts with landlord within five days. We will register in Foshan Bureau of Administration for Industry and Commerce and design the shop and decoration within a week. In the third week, we will negotiate with the suppliers and sign the contract, advertise recruitment and sign the contract with the salespersons at the same time. In the fourth week, we will order products, and train salespersons. During the last week, we will have to make full preparations for the opening ceremony, including inspecting the decoration, installing the facilities and doing the foregoing advertisement. Ricks and Management Plants However, we should also consider the risks we have to face before we put the project into practice. Firstly， the petition is fiercer than before. Secondly, ours is a newopened store so we lack management experience. Thirdly, people don’t know our shop and it will take time to make it known to people. Lastly, something unexpected may take place to damage our business. Although it is impossible to eradicate all these risks, controlling and managing them is extremely important. We will have to take some measures to prevent such things from occurring. If something really happens, we will try to lower the risks to the minimum level. ◆ Firstly, we must offer the customers the best services and top quality products to popularize our shop among parents and children. ◆ Secondly, we will launch a marketing campaign to make us known to more people. ◆ Thirdly, we will have promotion activities, offering benefits to our customers. ◆ Last