【正文】 w beverage could be dangerousit could make a person readthe monarch himself lose his wits and inadvertently put the country at winemaker Du Kang created a formula for high quality liquor made of sorghum..As legend has it one winter he put cultivated sorghum seeds in a following spring he notice d a strong smell ing from it and was amazed to discover that the sorghum he left there had accidental disconery inspired Du Kang to create an alcoholic Wine Culture in the West In the west, wine culture is also a richly historical most time, wine culture refers to grape wine in west countries.“It has a history more than 8000 or at most 10000 years since wine appeared, and much longer than the liquor history in China.”(Li xiaoye, 2010, P8)To western people, wine is a special kind of art and has its we meet troubles in our daily life or feel sad, wine can help us bee strong and fort there is no doubt that wine culture is not only a kind of material culture but also a kind of a spiritual to the different cultural backgrounds, the western people’s understanding of the wine culture tends to the symbol of the right and gives it elegant and luxury example, they believe wine can enrich their life and regulate their Yan(2004)said this view of life can be expressed as drink one’s sorrows/ troubles, drown one’s troubles away, drink down culture is the reflection of culture in history and it’s the witness of , take the Origin of Wine in the West for mythology Dionysus Greek god of wine and fertility identified with the Roman god son of Zeus and Semele Dionysus was reared by nymphs and taught men the secrets of cultivating grapes and making Hera struck him with madness and drove him forth a wanderer through various parts of the wandered through many lands teaching men the culture of the vine and the mysteries of his Bible The earliest written account of viniculture is in the Old Testament of the Bible which tells us that Noah planted a vineyard and made Eastern origin an ancient Persian fable credits a lady of the court with thediscovery of Princess having lost favor with the King attempted to poison herself by eating some table grapes that had spoiled in a became intoxicated and giddy and fell she awoke she found the stresses that had made her life intolerable had to the source of her relief her subsequent conduct changed so remarkably that she regained the Kings application of the wine culture Types of Wine Baijiu is a typical Chinese wine, while grape wine plays an important role in Western is a country with a long history and it is no exaggeration to say that Chinese history with five thousand years is written by China is a large agricultural country, the most wine is brewed with China, the word is “jiu” can be used to represent all the types of alcoholic beverages, such as beer, grape wine and so most popular wine in China can be classified into two types, namely, yellow wine and white yellow wine is brewed directly from rice and white wine is also brewed grain, but it has a higher purity of the alcohol China has a lot of techniques to brew wine and there are various types of wine, the grain liquor is always in the important position。Bamboo Poets of the Seven Sages was to take 1000 gentleman feast want to share happy with the people drinking is not for alcohol but for , so long as having appropriate reasons, everyone can advise each other to drink, in order to show goodwill and is a typical performance of Chinese hospitality, but often is not understood by Westerners on the Chinese is the munication is usually advocated are not bounded, not only can speak, also can criticize after drinking alhtough there is nothing to speak can help Chinese people to achieve municative Drinking Habits Several major Chinese festival of the year have a corresponding drinking activities, such as the Dragon Boat Festival drink “calamus wine”.Suspended drink “chrysanthemum wine”.In some places, such as Jiangxi, people gathered to drink after planting the cereal crop or to celebrate the harvest New Year also is known as New Year39。safety and fashion which the enterprises need long time of penetration of culture and patient and dedicate cultivation of advocates drinking wine in a scientific way and green consumption to guide man return to rationalism from the traditional wine culture, which advocates drinking wine in great the second place, transfer the advantage of market into the advantage of economic, society and advantage of economic is the final embodiment of the advantage of the additional value of wine culture is a significant way to transfer the advantage of market into the advantage of the same time, it requires shat the effectiveness of society and zoology should be taken into should strengthen the idea of sustaining development of firm and carry out green management and controlling of whole process and protect the mature during the process of carrying out the innovation of wine , the vitality of wine lies in wine culture and fitting the progressive consumption culture, which is to keep pace with The wine is the best present that God has culture es along with the birth of wine since wine to the difference of wine, regions and environment, the faith brought by wine culture also has more or less first, the wine in China was the sweet wine made from that, man gradually found the grain which was used as the raw material of was much better than sweet wine either in power or , it is the mainstream to brew wine with grain as the raw present, it refers to liquor when it es to the wine of , the wine in the west was brewed with barley the raw material began to brew wine with wine made man intoxicated and gradually became the mainstream of the now, it refers to champagne and Brandy wit grape as the raw wine in China is the mon phenomenon of different of nations have its own characteristic wineand custom of drinking culture of drinking wine has endurable vitality and r