【正文】 呈送 :北京國融置業(yè)有限公司 北京中原房地產(chǎn)經(jīng)紀(jì)有限公司 目 錄 第一章 總論 ................................................................................................................... 5 .................................................................................................. 5 .................................................................................... 5 ........................................................ 6 第二章 區(qū)域環(huán)境分析 ..................................................................................................... 6 區(qū)域界定 ................................................................................................................... 6 區(qū)域總體環(huán)境概述 ..................................................................................................... 7 .................................................................................................. 7 析 .................................................................................................. 7 .................................................................................................. 8 區(qū)域市場環(huán)境具體狀況分析 ....................................................................................... 9 ........................................................................................... 9 .................................................................................................. 9 ................................................................................................... 11 ................................................................................................... 16 第三章 項(xiàng)目分析 .......................................................................................................... 16 地理位置 ................................................................................................................. 17 交通狀況 ................................................................................................................. 18 對外交通狀況 ...................................................................................................... 18 對內(nèi)交通狀況 ...................................................................................................... 20 地塊性質(zhì) ................................................................................................................. 20 項(xiàng)目功能 ................................................................................................................. 20 第四章 項(xiàng)目 SWOT分析 ................................................................................................. 21 ................................................................................................ 22 ............................................................................................ 26 ................................................................................................ 28 ............................................................................................ 31 第五章 項(xiàng)目定位 .......................................................................................................... 34 .......................................................................................................... 34 產(chǎn)品整體主題定位 ................................................................................................... 34 .......................................................................................................... 34 ....................................................................................................... 34 .......................................................................................................... 34 .......................................................................................................... 35 經(jīng)營定位 .......................................................................................................... 35 ................................................................................................... 36 寫字樓部分定位 ................................................................................................... 36 .......................................................................................................... 36 .......................................................................................................... 37 .................................................................................. 37 B座商住公寓定位 ................................................................................................ 37 B 座面積 劃分及配比建議 .................................................................................. 38 .......................................................................................................... 39 C座小戶型居住公寓定位 ..................................................................................... 40 C 座面積劃分及配比建議 .................................................................................. 40 .......................................................................................................... 41 ................................................................................................... 42 ....................................................................................................... 42 ................................................................................................................. 42 ......................................................................................... 42 ....................................................................................................... 43 ....................................................................................................... 43 ................................................................................................ 43 ....................................................................