【正文】 ry Wholesaling price Retailing pricePrice(RMB/PC)TJCC PCIGT 500/600ML Price Comparison2025303540ExFactory Wholesaling price Retailing pricePrice(RMB/PC)TJCC PCIGT 2L Price Comparison3035404550ExFactory Wholesaling price Retailing pricePrice(RMB/PC)TJCC PCI價值鏈 與百事可樂比較，零售商銷售可口可樂利潤率較低 Value Chain Retailers make less profit operating Coca Cola pared with Pepsi. 天津、石家莊各公司市場占有率 TJ/SJZ Market Share of Key CSD Players 2023JJ2023 BudTJCC 80 80PCI Future XRS SHG Others Total 100 100SJZTianjin 天津、石家莊各包裝占有率 TJ/SJZ Package Share 2023JJ2023JJ 2023 Budget 2023ON2023JJ 2023 BudgetTOTAL CAN 100 100TJCC Can 80PCI CAN Future CAN XRS CAN Others TOTAL RB 100 100TJCC RB 35PCI RB SHG RB Others Total PET500/600ML 100 100TJCC 500/600ml 70PCI 600ML Future 500ML XRS 500ML Others PET 1250ML 100 100TJCC 85PCI Future XRS Others Total PET 2L+ 100 100TJCC 2L 55TJCC PCI 2L XRS 2L Others Tianjin SJZ 2023JJ2023JJ 2023Budget 2023ON2023JJ 2023BudgetTOTAL COLA 100 100CK 70Pepsi FCola Others Total Lemon 100 100SP 947up FLemon Others Total Orange 100 100FA 70Mo FO SHGO Others Total Apple 100 100SMA 95Ma FA Others Other Flavors 100 100SM Others 30Others Tianjin SJZ天津、石家莊各品牌占有率 TJ/SJZ Flavor Share 主要結論 Key learning ?From flavor market share,we can conclude: cola flavor,the Pepsi is the only petitor in TJ/SJZ orange flavor,SHG is the key petitor in TJ,and Miranda is the key petitor in SJZ market. C .SP and XMapple have strong leadership in TJ/SJZ ?From package market share,we can conclude: and PCI RB is stronger in TJ and SJZ. 2L is the key petitive package in TJ and SJZ 600ml is also a petitive package in SJZ. 優(yōu)勢 Strengths: ? 強大的 品牌認知度和品牌偏好 High brand awareness and brand preference ? 完善的配銷系統(tǒng) Developed distribution system ? 團結的員工隊伍 team work for our staffs 機會 Opportunities ? 超市業(yè)發(fā)展迅速 SM industry develops quickly ? 茶、水市場的潛力提供發(fā)展機遇 Great potential for packaged tea and water ? 餐飲渠道仍有較大增長機會 Restaurant channel ? 橙型飲料有很大市場潛力 Great potential for orangeflavored drink ? 家庭飲用發(fā)展迅速 Family consumption develops fast 劣勢 Weakness ? 碳酸飲料增長趨緩 CSD keep flat. ? 易拉罐包裝銷量下降 CAN keeps declining ? 對 食品店的控制能力較差 Low control on GT 威脅： Threats ? 百事可樂投資建廠，加大了投資力度，競爭加劇。 21:14:2721:14:2721:14Wednesday, March 29, 2023 ? 1乍見翻疑夢，相悲各問年。 21:14:2721:14:2721:143/29/2023 9:14:27 PM ? 1成功就是日復一日那一點點小小努力的積累。 下午 9時 14分 27秒 下午 9時 14分 21:14: ? 楊柳散和風，青山澹吾慮。 2023年 3月 下午 9時 14分 :14March 29, 2023 ? 1業(yè)余生活要有意義，不要越軌。 21:14:2721:14:2721:14Wednesday, March 29, 2023 ? 1知人者智，自知者明。 2023年 3月 29日星期三 下午 9時 14分 27秒 21:14: ? 1楚塞三湘接，荊門九派通。 2023年 3月 下午 9時 14分 :14March 29, 2023 ? 1行動出成果，工作出財富。000RMB)與青少年溝通 municatewith juvenile 銷量增長sales vol + % 世界杯促銷活動 WC Promo 350建立品牌喜好 build brandpreference鋪貨達到目標 keep currentdistribution target與學校客戶（重點）專賣協(xié)議 Exclusiveagreement with our key 177 school outlets 328刺激消費增長 stimulateconsumption天津 KIA/KPA 保持目前指標keep c