知識管理概念與案例(存儲版)
【正文】 ven years ? Campbell Soupbe seen as a peer of Coca Cola and Gillette Definition of Knowledge “ Knowledge is a fluid mix of framed experience, contextual information, and expert insights that provides a framework for evaluating and incorporating new experiences and information. It originates and is applied in the minds of knowers. In the anization, Definition of Knowledge it often bees embodied not only in documents or repositories but also in anizational routines, processes, practices, and norms” (Working Knowledge, p. 5) What Is So Special about KM? ? Seems to be far more than a fad ? Comparisons: ES, MM, BPR, CASE ? Many large panies and anizations are embracing KM What Is So Special about KM? ? Already a vast body of practice ? Has huge potential for ROI ? CEO’s often the leaders (not the CIO’s) KM: A Significant New IT Approach ? Why needed? Information overload but knowledge famine ? Extracting information is easybut knowledge is scarce and often hidden KM: A Significant New IT Approach ? Core petency is based on knowledge ? Knowledge, not information, is the edge Who Uses KM Now? ? ATT,Dell Computer, CSC, AMS, IRS, World Bank, NYNEX, American Airlines, IBM, Xerox, EDS, Hallmark, GE, HP, Nations Bank, Polaroid, PacBell, Microsoft, thousands more. Who Uses KM Now? ? At least two hundred of the Fortune 500 with a new title CKO or CLO or Director, Knowledge Initiatives (Very) Brief History ? Long tradition of valuing knowledge: Moses。 IBM industry solution units。 universities。 ATT buys NCR。 leveraging is dynamic ? Possession alone does not add value ? Leveraging is a strategic issue。 Steelcase sells knowledge。 McDonnell’s perspective: success is dangerous Problems with KM (Davenport) ? Gresham’s Lawdata drives out knowledge ? Most summary data (scanner, customer, transactions, demographics) never gets used ? Deprivation of enablers space, time reciprocity (drug pany example) ? Withholding of social capital Enemies of Success (Prusak) ? Going outside what knower knows ? Knowledge is not truth ? No afteraction reviews ? Need for “perfect information” ? Measuring yesterday instead of understanding tomorrow ? Technology as a hammer The Essence of KM (Prusak) ? Anticipated reciprocity ? Perceived equity ? Social capital ? Connection, not capture ? Communities of practice KM and Competency Wellsprings of KnowledgeD. LeonardBarton ? Wellspringsource of a stream, can sustai
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