productstrategy英文版(存儲版)
【正文】 u c t ss u p p o r t e d w i t hr e p a i r ,m a i n t e n a n c e ,a d d o n s , a n da d v i c eP r o d u c t s t h a tc o n s i s t o f b o t hg o o d s a n ds e r v i c e sI n t e l l e c t u a lp r o p e r t y o re q u i p m e n t t om a k e g o o d sw o r kE x p e r i e n c e s t h a ta r e c o n s u m e dd u r i n g d e l i v e r yG r o c e r i e sG a s o l i n e ( S e l f s e r v e )S t e e lA u t o sA u t o r e p a i rV i d e o g a m e sR e s t a u r a n t sB o o k s t o r e sM o v i e t h e a t e r sP r e p a r e d f o o dd e l i v e r yR e n t a l m o v i e sT r a i n i n gbooksS o f t w a r eE l e c t r o n i cm a i lF a x s e r v i c eH e a l t h c l u bM e d i c a l c a r eC o n s u l t i n gL e g a l s e r v i c e sD a y c a r e Product can be classified as: Consumer products convenience products shopping products specialty products Industrial products Capital items: installation, accessory equipment Materials and parts: raw materials, ponents: supplies T y p e o f P r o d u c t C o n s u m e rC h a r a c t e r is t ic sCo n v e n ie n c e S h o p p in g S p e c ia lt yKn o wl e d g e p r i o r to p u r c h a s eh i g h L o w Hi g hE f f o r t e x p e n d e d toa c q u i r e p r o d u c tM i n i m a l M o d e r a te to h i g h As m u c h a s n e c e s s a r yW i lli n g n e s s to a c c e p ts u b s ti tu te sHi g h M o d e r a te No n eF r e q u e n c y o f p u r c h a s e h i g h M o d e r a te o r L o w V a r i e sI n f o r m a ti o n s e a r c h L o w Hi g h L o
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