海外電信運(yùn)營商sharedataplan(流量共享套餐)研究(存儲版)
【正文】 ss fee 40 50 70 90 120 160 200 Each Smartphone + + + + + + + $45 $40 $35 $30 Verizon Share Everything Plans Mobile Share with Unlimited Talk Text 1GB 2GB 4GB 6GB 8GB 10GB 20GB Base account access fee 50 60 70 80 100 110 150 Each Smartphone + + + + + + + $40 Laptops, Laptop Connect cards and Notebooks Basic and quick messaging phone Laptops, Laptop Connect cards and Notebooks Tablets and gaming devices $30 each per month $20 each per month $10 each per month ? 大流量 6G以上 Verizon 更加實(shí)惠 ? 小流量 4G以下 ATT 更加實(shí)惠 Monthly price per tier (dollars) 15 CONFIDENTIAL 130 140 150 150 180 220 260 130 140 150 160 180 190 230 1GB 2GB 4GB 6GB 8GB 10GB 20GB場景二： 2臺 smartphone 共享流量 ATT VerizonATT and Verizon Plans Comparison 套餐對比 Monthly price per tier (dollars) ATT Mobile Share Plans Mobile Share with Unlimited Talk Text 1GB 2GB 4GB 6GB 8GB 10GB 20GB Base account access fee 40 50 70 90 120 160 200 Each Smartphone + + + + + + + $45 $40 $35 $30 Verizon Share Everything Plans Mobile Share with Unlimited Talk Text 1GB 2GB 4GB 6GB 8GB 10GB 20GB Base account access fee 50 60 70 80 100 110 150 Each Smartphone + + + + + + + $40 Laptops, Laptop Connect cards and Notebooks Basic and quick messaging phone Laptops, Laptop Connect cards and Notebooks Tablets and gaming devices $30 each per month $20 each per month $10 each per month ? 4G以下兩家運(yùn)營商沒差別 ? 6GATT 更實(shí)惠 ? 8G以上 BVerizon 更實(shí)惠 可以看出，兩家運(yùn)營商雖然同推 Share Data套餐， 但仍保持了差異性： ? 相對較小的流量（ 4GB以下）共享時， ATT更加經(jīng)濟(jì)； ? 較大流量（ 6GB及以上）共享套餐中， Verizon 更加優(yōu)惠 16 CONFIDENTIAL 目錄 Share Data 產(chǎn)生的背景 美國主流運(yùn)營 商 Share Data Plan介紹 ? Verizon ? ATT ? Share Data 市場效果及影響 Share Data 對中國運(yùn)營商的影響 （附錄：其他運(yùn)營商 share data plan展示 ） 17 CONFIDENTIAL 運(yùn)營商推廣效果：用戶接受度高， ARPA提升效果顯著 經(jīng)過 5個 季度， Verizon share plan 成效顯著： ? 用戶接受度高 ：后付費(fèi)用戶的訂購率快速攀升到 42% ? ARPA顯著提升 ： ARPA（ average revenue per account）從 $143上升到 $156，增幅 %， ? 每個 賬戶共享的終端數(shù)上升到 Source: ATT ,Verizon quarter report 1% 13% 23% 30% 36% 42% 0%10%20%30%40%50%60%70%80%90%100%$136$138$140$142$144$146$148$150$152$154$156$1582023Q2 2023Q3 2023Q4 2023Q1 2023Q2 2023Q3Verizon share plan effect Retail Postpaid ARPA Share Everything % of postpaid accounts18 CONFIDENTIAL
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