傳立中國媒體市場分析(1)(存儲版)
【正文】 ce County City TV Buying TV in Anhui Province Page 33 One city represents one TV market, therefore, there are 660+ TV markets across the country. On the one hand, they are separated from each, on the other hand, they are interrelated because of national, provincial / regional spill over interference A distinctive phenomenon... Page 34 Newspaper Newspaper is a high peration medium in China high coverage 70% improving medium in terms of printing quality and range of variety Newspaper Coverage /Yesterday 0102030405060708090100AverageBJSHGZ CDTJSY JN NJWHFZXA KM CQ XMShZHZ ZZ QDDLHRBCC NC NBHFNNCS TY SZFSHKSource: CMMS 2023 Spring, Target: Male 2040 City circulated Provincial circulated Nation wide circulated Structure of the Newspaper National Provincial Local Newspaper Today ? Over 2,000 titles published ? Evening titles are more popular than morning titles ? Local titles gained importance – More relevant to local life style – More tailor made for local interest ? Nationwide / provincial titles loosing popularity – More of government propaganda ? Improvement in printing quality and higher flexibility in creative format ? No circulation audit Strict subjective editorial / ad. censorship Page 38 TV + Newspaper ? Dominant media in China Over 80% coverage in most markets 98% share of total adex Other media ? Underdeveloped, developing or fotten ? 靜夜四無鄰，荒居舊業(yè)貧。 :42:5323:42:53January 30, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國見青山。 :42:5323:42Jan2330Jan23 ? 1世間
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