【正文】 National Provincial Local CCTV Anhui Buying TV in Anhui Province AnhuiTV Buying TV in Anhui Province JiangsuTV Buying TV in Anhui Province Local HeifeiTV Buying TV in Anhui Province Prefecture City TV Buying TV in Anhui Province County City TV Buying TV in Anhui Province Page 33 One city represents one TV market, therefore, there are 660+ TV markets across the country. On the one hand, they are separated from each, on the other hand, they are interrelated because of national, provincial / regional spill over interference A distinctive phenomenon... Page 34 Newspaper Newspaper is a high peration medium in China high coverage 70% improving medium in terms of printing quality and range of variety Newspaper Coverage /Yesterday 0102030405060708090100AverageBJSHGZ CDTJSY JN NJWHFZXA KM CQ XMShZHZ ZZ QDDLHRBCC NC NBHFNNCS TY SZFSHKSource: CMMS 2023 Spring, Target: Male 2040 City circulated Provincial circulated Nation wide circulated Structure of the Newspaper National Provincial Local Newspaper Today ? Over 2,000 titles published ? Evening titles are more popular than morning titles ? Local titles gained importance – More relevant to local life style – More tailor made for local interest ? Nationwide / provincial titles loosing popularity – More of government propaganda ? Improvement in printing quality and higher flexibility in creative format ? No circulation audit Strict subjective editorial / ad. censorship Pa