某公司消費(fèi)行為與生活形態(tài)年度調(diào)查(存儲(chǔ)版)
【正文】 – 公共機(jī)構(gòu) Institutions ? 遍及國(guó)內(nèi)外 In China and abroad ? 我們能提供什么（ Our product） ? 提供如下幾個(gè)方面詳細(xì)了解中國(guó)市場(chǎng)綜合信息的工具 A yearbook that includes all the information needed to understand the Chinese market in terms of – 市場(chǎng)基本情況（人口統(tǒng)計(jì)，經(jīng)濟(jì)發(fā)展水平，居民生活條件等） Market conditions in the cities (demographics, economic development and living conditions) – 地區(qū)媒介接觸習(xí)慣（超過(guò) 1,000個(gè)媒體調(diào)查，涉及電視，廣播，報(bào)紙，雜志和互聯(lián)網(wǎng)絡(luò)等） Media habit (more than 1,000 media surveyed including TV, Radio, Print and Inter) – 關(guān)于消費(fèi)者對(duì)產(chǎn)品與服務(wù)方面的消費(fèi)態(tài)度 Usages and Attitudes towards a full range of products and services ? 數(shù)據(jù)收集方式（ Methodology） ? IMI 與央視 索福瑞媒介研究機(jī)構(gòu)（涉及國(guó)內(nèi)外電視媒體用戶的調(diào)查與研究）進(jìn)行合作 IMI partner with CSM (CVSC Sofres Media) The reference in China and aboard for its TV audience methodology ? 超過(guò) 21,000個(gè)樣本戶的入戶訪問(wèn) More than 21, 000 successful face to face interviews conducted in 2023 ? 超過(guò) 21,000個(gè)被訪問(wèn)者提交的文字調(diào)查問(wèn)卷 And more than 21, 000 additional questionnaires pleted by the interviewees ? ? 取樣方法 （ Sampling method ） – 多級(jí)組合隨機(jī)抽樣 Multilevel Mixed Random Sampling ? 抽樣涵蓋 21個(gè)城市市區(qū) Urban districts in 21 cities ? 抽樣目標(biāo)： 1660歲居民 Target : Individuals aged 16 to 60 ? 2種調(diào)查形式（ 2 interview methods） – 關(guān)于生活態(tài)度以及媒體接觸習(xí)慣等調(diào)查進(jìn)行入戶現(xiàn)場(chǎng)訪問(wèn) Face to face interview for attitude and media habit – 關(guān)于居民消費(fèi)情況的調(diào)查采取將調(diào)查問(wèn)卷留置樣本戶家中進(jìn)行筆答 Questionnaire left for a few days for all the consumption questions 數(shù)據(jù)收集方式（ Methodology） ? IMI 助您一臂之力 IMI answers your needs ? IMI為您提供能夠制定與中國(guó)市場(chǎng)相關(guān)的，全面的市場(chǎng)調(diào)查所需的數(shù)據(jù)支持 IMI delivers to your table the data that will enable you successful market research in the challenging Chinese environment – 一個(gè)可以建立起更規(guī)范，更準(zhǔn)確的調(diào)查方法的規(guī)則 A tool to build more accurate methodologies – 進(jìn)一步提高調(diào)查數(shù)據(jù)的價(jià)值 A support to increase the value of the results ? 提供更好的調(diào)查方法 Support for better methodology ? 更細(xì)化的人口普查 Beyond the census ? 中國(guó)國(guó)內(nèi)的人口普查方式相對(duì)落后和有限 Chinese census is outdated and limited ? 我們將使用國(guó)際的標(biāo)準(zhǔn)和工具，運(yùn)用人口統(tǒng)計(jì)學(xué)的理論來(lái)對(duì)中國(guó)人口進(jìn)行評(píng)估 We use international standards and tools to evaluate the population and define it through demographics information ? 如果您需要調(diào)查一個(gè)城市，一個(gè)地區(qū)，或一個(gè)更確切的目標(biāo)，而我們擁有您需要的統(tǒng)計(jì)數(shù)字 You need to survey a city, a district, a specific target, we have their demographics – 無(wú)須浪費(fèi)時(shí)間！ Don’t go blind ! ? 更多準(zhǔn)確的信息 More accurate and more information ? 人口普查數(shù)據(jù)是以世界健康組織（ WHO） 的統(tǒng)計(jì)模式為基礎(chǔ)，對(duì)每個(gè)城市進(jìn)行更準(zhǔn)確的預(yù)測(cè) An extrapolation of the census data based on th
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