【正文】 lehr und lernbar? 1939 Peter Drucker ?The end of economic man“? 1947 Foundation of the Travistock Institute2023/3/1118CONSULTING HISTORY (2/2)Brief look into history? 1949 Robert Wiener ?Cyberics“? 1950 Marvin Bower bees CEO of Mc Kinsey and starts with the expansion? 1951 First DemingAvard for Quality in Japan? 1954 Foundation of the BDU? 1954 Peter Drucker: ?The practise of management“? 1957 Argyris: ?Personality and Organization“? 1959 Herzberg, Mausner, Snyderman: ?The motivation to work“? 1960 Mc Gregor: ?The human side of enterprise“, Maslow: ?Motivation and Personality“? 1963 Foundation of Boston Consulting Group? 1965 Foundation of the first two Business Universities in Great Britain2023/3/1119EVOLUTION OF CONSULTING FOCUS1980 1985 1990 1995 2023 2023 Quality ManagementLean ManagementReengineeringERP projectsWeb TechnologyECommerceCRMMCommerce Strategy2023/3/1120TYPES OF CONSULTINGDifferent types of management consulting167。nchenD252。 Research (some basics)216。 Consulting: Nature, Trends, Careers216。 Example consultant pany216。 Selected Methods (frameworks)216。 Clients: ? The vast majority of Fortune 30 most profitable global public panies ? Nearly 75% of Fortune 200 global panies? 100 of the most significant “Industry Standard” Inter panies 2023/3/117ACCENTURE: DEVELOPMENT OF REVENUES(. Billions)1993$2,8761994$3,4521995$4,2241996$5,3021997$6,6471998$8,32023/3/118ACCENTURE: GLOBAL PERSONNEL GROWTH199753,426199644,801199538,027199432,711199865,1342023/3/119AmericasEMEAIAsia/PacificHamburgFrankfurtM252。 Research (some basics)216。s Adventures In Wonderland, when Alice asks the Cheshire cat for directions, speaks volumes about planning where an anization wants to be in the future.Would you tell me, please, which way I ought to go from here? asks Alice. That depends a good deal on where you want to get to, said the Cat.I don39。 now trying to work on that subject through increasing alliances ventures in the eBusiness? After split from Andersen Consulting, Arthur Andersen will get more into IT consulting2023/3/1143? IPO in order to attract personnel? Until backdrop of and the stock market, tendency of leading personnel to leave traditional panies to join Startups:? Cambridge Technology lost over the last year many top managers (. Founder and CEO, CFO, General counsel, Head of its EBusiness unit, Managing director of the Cambridge Technology Capital venture fund) mostly to small hightech panies.? Dean Hawkins, former CFO of Adidas to bee CFO ? Joe Galli, Vice President Black Decker to join as member of the board ? Heiner Rutt, chairman Boston Consulting Group to bee president at Proxi? IBM Germany has about open IT positions for 2023, HewlettPackard to look for 500 IT specialists, PricewaterhouseCoopers 300 and Siemens , Andersen Consulting with open positions in ASG.GET AND RETAIN THE RIGHT PEOPLE2023/3/1144WINNING THE WAR FOR TALENTKey factors of successImage Interesting tasks Personal developmentBalanced life styleInternationalatmosphere 1. DaimlerChrysler2. Lufthansa3. McKinsey 4. BMW5. KPMG6. Boston Consulting7. Deutsche Bank8. Siemens9. SAP10. AccentureAttractive employees? Focus 30. August 19992023/3/1145HOW TO FACE THE CURRENT CHALLENGES ? New strategies? Branding Campaigns ? Personnel development concepts? Efficient Knowledge Management? Accurate Planning ? Change as Chance? Synchronize the key success factors: people process strategy technology2023/3/1146NATURE, TRENDS, CAREERSNature and purpose of consultingRecent trends and current challengesStaff and career paths in consulting2023/3/1147STAFF AND CAREER PATHSPartnerAssociate PartnerManagerConsultantAnalystDirectorPrincipleAssociate PrincipleProject ManagerConsultantAccenture McKinsey2023/3/1148w Lead work teamsw Facilitate TeamMeetingsw Systems designw Client presentationsw Lead subprojectsConsultantAnalystw Proposalsw Forecastingw Develop and execute client trainingw Client interviewsw Programmingw Systems Documentationw Participates in problem solvingw Remends and implements solutionsw Defines user requirementsw Researches new and existing technology w Provides production supportw Tests softwarew Reviews work of peersROLES AND RESPONSIBILITIES: EXAMPLES2023/3/1149PartnerManagerwInterface with client senior managementwLead client meetingswDevelop new businesswDevelop management teamwShape and impact the FirmwAttain Ownership in the FirmROLES AND RESPONSIBILITIES (CTD.)wLead client meetingswManage projectswLead and develop project team2023/3/1150CONSULTING: ALWAYS STAY REALISTICALLY A consultant, manager and a partner from a Consulting pany are walking through a park on their way to lunch when t