【正文】 ......................................................................................13 服務(wù)方式創(chuàng)新.............................................................................................14 產(chǎn)品工藝流程.................................................................................................14 第四章 市場(chǎng)分析與預(yù)測(cè)......................................................................................16 市場(chǎng)背景與機(jī)會(huì)..............................................................................................16 市場(chǎng)需求.......................................................................................................16 市場(chǎng)現(xiàn)狀.......................................................................................................17 國(guó)家相關(guān)政策...............................................................................................17 行業(yè)發(fā)展方向...............................................................................................18 市場(chǎng)調(diào)查與分析..............................................................................................19 調(diào)查對(duì)象概況...............................................................................................19 調(diào)查對(duì)象產(chǎn)品認(rèn)識(shí)分析................................................................................19 調(diào)查對(duì)象購(gòu)買行為分析.................................................................................19 目標(biāo)市場(chǎng)細(xì)分...................................................................................................19 主要消費(fèi)群體................................................................................................19 產(chǎn)品機(jī)會(huì)與啟動(dòng)市場(chǎng)策略............................................................................19 市場(chǎng)空間分析與預(yù)測(cè)....................................................................................20第五章公司戰(zhàn)略......................................................................................................21 公司戰(zhàn)略概述...................................................................................................21 公司外部環(huán)境分析...........................................................................................21 宏觀環(huán)境分析................................................................................................21 外部因素評(píng)價(jià)矩陣.......................................................................................24 公司內(nèi)部環(huán)境分析..........................................................................................25 企業(yè)基本能力分析......................................................................................25 企業(yè)文化分析..............................................................................................26 行業(yè)環(huán)境分析................................................................................................27 行業(yè)競(jìng)爭(zhēng)分析（波特五力分析）..............................................................27 行業(yè)吸引力分析..........................................................................................28 SWOT分析.......................................................................................................29 公司戰(zhàn)略..........................................................................................................32第六章公司管理.....................................................................................................35 組織機(jī)構(gòu)..........................................................................................................35 公司治理結(jié)構(gòu)..............................................................................................35 主要機(jī)構(gòu)主管人員及其職責(zé).....................................................................35 管理隊(duì)伍........................................................................................................37 顧問團(tuán)隊(duì)與外部支持...................................................................................37.................................................................................................38......................................................................................................38......................................................................................................38......................................................................................39......................................................................................................41 信息化管理.....................................................................................................41.........................................................................................................42第七章市場(chǎng)營(yíng)銷...................................................................................................42 營(yíng)銷目標(biāo)........................................................................................................42 產(chǎn)品策略........................................................................................................43 產(chǎn)品.............................................................................................................43 包裝.............................................................................................................44 品牌.............................................................................................................44 銷售策略.........................................................................................................45 銷售渠道......................................................................................................45 銷售策略......................................................................................................46 推廣策略..........................................................................................................46 推廣原則........................................................................................................46 推廣策略......................................................................................................47 價(jià)格策略.................................