【正文】 團也推出“不滿意就退貨”的承諾。2022 年 10 月 31 日2 / 74目錄第一部分：商業(yè)部分1大連市概況 ...................................................................................................................................................511大連市概況 .................................................................................................................................................52大連市的商業(yè)分析 .......................................................................................................................................521 市場回顧 ................................................................................................................................................5211 國營商場同合資商場共存 ............................................................................................................5212 超市效應(yīng) ........................................................................................................................................6213 商場相對比較集中 ........................................................................................................................722 大連商業(yè)分析 ........................................................................................................................................7221 大連現(xiàn)時商業(yè)總存量 ....................................................................................................................7222 未來商業(yè)供應(yīng) ................................................................................................................................7223 市場售價及租金反映 ..................................................................................................................1023 大連商業(yè)個案分析 ..............................................................................................................................11231 大連勝利廣場 ..............................................................................................................................11232 大連大世界家居廣場 ..................................................................................................................12233 大連奧林匹克購物廣場 ..............................................................................................................133 項目的商場部份分析 ...............................................................................................................................1531 項目概況 ..............................................................................................................................................1532 項目 SWOT 分析 ................................................................................................................................16S——項目優(yōu)勢 ......................................................................................................................................16W——項目劣勢 .....................................................................................................................................16O——機會 .............................................................................................................................................17T——威脅 ..............................................................................................................................................184市場定位 .....................................................................................................................................................1841 國內(nèi)市場形勢 ......................................................................................................................................1942 大連商城的形勢 ..................................................................................................................................2143 本項目覆蓋地域及經(jīng)濟潛力 ..............................................................................................................2244 市場需要什么 ......................................................................................................................................23441 商場檔次分析 ..............................................................................................................................24442 商場類型 ......................................................................................................................................25443 商場主題分析 ..............................................................................................................................2545 本項目產(chǎn)品定位 ..................................................................................................................................26451 檔次定位 ......................................................................................................................................26452 本項目的主題定位 ......................................................................................................................28※ 首創(chuàng)旅游式主題的商業(yè)物業(yè)概念 ..................................................................................................28※ 主題新穎的吸引 ..............................................................................................................................28※ 市內(nèi)旅游文化的支持 ......................................................................................................................28※ 對消費人群的吸引力 ......................................................................................................................293 / 74※ 借用概念的吸引力 ..........................................................................................................................29※ 借用其它元素的吸引力 ..................................................................................................................30453 形象定位 ......................................................................................................................................30454 項目定位的發(fā)展優(yōu)勢 ..................................................................................................................3146 項目產(chǎn)品設(shè)計建議 ..........................................