臺(tái)灣ibm公司行銷(xiāo)管理與策略(存儲(chǔ)版)
【正文】 n of country market planning ? identification of what IBM needs to be ? prioritization of targets ? development of crossBU solution campaigns ? bined marketing budgets ?Integration of country marketing munications ? all integrated marketing munications tactics ? includes advertising, event marketing/business shows, collateral, direct marketing, interactive marketing, promotion, brands and customer sets PR programs, etc. M M Target Segment Offering Value proposition IMC Message Tactics M I Market Competitor Customer DCM Resource Opportunity MO Skill Tools Process What we can do for Sales team?? OV ?Sales is the business for TODAY ?Marketing is the business for TOMORROW ?Service is the business for FOREVER Difference Between Sales, Marketing And Service 。 A Agenda Understand the Marketplace Perform Portfolio Analysis Manage Business Plan and Assess Performance Align amp。 quality? ? How to align/leverage crossbusiness unit? ? How to identify emerging channels? ? How to identify amp。 how DCM Ensures customers can purchase IBM offerings where amp。 高璐華 IBM 市場(chǎng)行銷(xiāo)處總監(jiān) 中華民國(guó) 91年 11月 30日 臺(tái)灣 IBM公司 行銷(xiāo)管理與策略 個(gè)人簡(jiǎn)歷 ?學(xué)歷 (19871992) ?康乃爾大學(xué)工業(yè)工程學(xué)士 ?康乃爾大學(xué)工業(yè)工程碩士 ?經(jīng)歷 (1992 20xx) ?Andersen Consulting, Staff ?IBM 政府事業(yè)群業(yè)務(wù)專(zhuān)員 ?IBM 政府事業(yè)群業(yè)務(wù)經(jīng)理 ?IBM 公眾事業(yè)群業(yè)務(wù)協(xié)理 ?IBM 大中華總經(jīng)理特助 ?IBM 市場(chǎng)行銷(xiāo)處總監(jiān) What is Marketing? The Best Marketing Company?? Textbook Defi
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