畢業(yè)論文-論麥兜餅干的包裝設(shè)計(jì)(存儲版)
【正文】 e hour to get a ticket, and another two hours at the site, to only see a tiny bit of the place due to the crowds. Last year, 428 million tourists traveled in China over the weeklong holiday in October. Traveling during this period is a matter that needs thorough preparation. If you are short on time to plan the uping Golden Week it may not be a bad idea to avoid some of the most crowded places for now. There is always a place so fascinating that everyone yearns for. Arxan is a place like this. The beauty of Arxan is everlasting regardless of the changing of four seasons. Bestowed by nature, its spectacular seasonal landscape and mountains are just beyond word. Arxan is a crucial destination for the remended travelling route, China Inner Mongolia Arxan — Hailar — Manzhouli. It is also the joint of the four prairies across the SinoMongolian border, where people gravitate towards the exotic atmosphere mixed with Chinese, Russian, and Mongolia elements. As a historic site for the Yitian Battle, Arxan still embodies the spirit of Genghis Khan. Walking into Arxan, you will be amazed by a kaleidoscope of geous colors all the year round the Spring azaleas blooming red in the snow, the Summer sea wavering blue in the breeze, the Autumn leaves painted in yellow covering volcanic traces, and the Winter woods shining white on the vast alpine snowscape. Hinggan League Arxan city is situated in the far eastern area of Inner Mongolia Autonomous Region. Its full name Haren Arxan means hot holy water in the Mongolian language. Arxan is a tourism city in the northern frontier with a blend of large forest, grand prairies, vast snowfield, heaven lake cluster, thermium, as well as volcanic cluster. It is a rare and unique ecotourism base filled with healthy sunshine, clean air and unspoiled green. Nestled close to the country39。s Day. More and more young Chinese people begin to celebrate this day in a very similar way as that in western countries. Fewer people than ever will gaze at the heavens on Saturday to pick out the two stars shining bright on either side of the Milky Way, that is, if people even know on which day Qixi falls. There are ready reminders dotted about, in the form of big ads saying Sales on Chinese Valentine39。最后還要感謝大學(xué) 三 年來所有的老師，是在他們的教誨下，我學(xué)會了很多的專業(yè)知識 ， 以及做人的道理，使我們 掌握了堅(jiān)實(shí)的專業(yè)知識基礎(chǔ)，為我以后的揚(yáng)帆遠(yuǎn)航注入了動力。感謝他們 三 年來的辛勤栽培。 此外，隨著人類文明的進(jìn)步，新產(chǎn)品不斷出現(xiàn)，有些新產(chǎn)品所涉及的是人類以前尚未涉及到的新領(lǐng)域。在藝術(shù)設(shè)計(jì)活動中應(yīng)善于遵循美得形式 法則，使文字設(shè)計(jì)具有藝術(shù)魅力的同時更具有文字的可識別性和審美性，遵循文字設(shè)計(jì)的三原則：文字設(shè)計(jì)的可識別性；造型與內(nèi)容的思想性；文字的藝術(shù)性。在包裝顏色里，這兩種顏色適用于視覺要求較高的時尚包裝色彩，屬于注目、芳香的顏色，也常被用于味覺較高的食品包裝，是容易引起食欲的顏色。色彩的運(yùn)用只能從食品的特點(diǎn)出發(fā)，設(shè)計(jì)需要顯示出食品的特色，同時兼顧消費(fèi)者的欣賞習(xí)慣。 兒童用品紙盒包裝：常用鮮艷奪目的純色或?qū)Ρ葟?qiáng)烈的色彩來表示生動活躍等。抽象化的螞蟻造型更加形象，生動，具有親和力和吸引力。世界貿(mào)易中的綠色壁壘，要求包裝材料的綠色功能，將促進(jìn)紙包裝的進(jìn)一步發(fā)展。 在現(xiàn)代包裝的四大支柱 —— 紙、塑料、金屬、玻璃材料中。而納貝斯克的奧利奧巧克力餅干憑借“蘸一蘸、扭一扭、舔一舔”這種新奇而有趣的食用方式，深受兒童的喜愛；奇寶則通過它可愛的卡通小矮人的品牌形象，提高了產(chǎn)品的親和力，拉近了與消費(fèi)者的距離。中國大量引進(jìn)外國的先進(jìn)餅干生產(chǎn)線，加上合資企業(yè)的蓬勃涌現(xiàn)，大大提高了餅干的生產(chǎn)能力。我們深信，食品包裝是建立產(chǎn)品與消費(fèi)者親和力的有力手段。 關(guān)鍵詞 包裝 /品牌 /市場 /競爭 論麥兜餅干的包裝設(shè)計(jì) ON THE WHEAT POCKET BISCUITS PACKAGING DESIGN ABSTRACT Packaging is the impact of biscuit industry development important factors, in biscuit market prosperity and development at the same time, biscuits packaging industry petition is more intense, a large supermarket put tens of ten biscuits, brand, packaging is renovated ceaselessly。從某種角度上說，已開始刺激中國的餅干市場，使原來以國有企業(yè)和集體企業(yè)為主體的中國餅干傳統(tǒng)市場發(fā)生了深刻的變化。 包裝是品牌理念、產(chǎn)品特性、消費(fèi)心理的綜合反映，它直接影響到消費(fèi)者的購買欲。從 1985 年以來 ，全國已引進(jìn)數(shù)十條先進(jìn)餅干生產(chǎn)線，合資企業(yè)蓬勃涌現(xiàn)，中國餅干產(chǎn)品的生產(chǎn)能力得到大幅度提高， 2021 年達(dá)到 120 萬噸，預(yù)計(jì) 2021 年生產(chǎn)規(guī)模將達(dá)到 170 萬噸。達(dá)能靠著它強(qiáng)大的市場推廣力度，使產(chǎn)品深入中國市場的每一個角落，甚至是街
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