【正文】 egy consultants encounter on a daily basis. 169。 20xx Accenture All Rights Reserved. ? Once a framework is selected, you must analyze each ponent of the framework in a logical manner. Discuss the analyses you would perform to determine if your initial hypotheses are true. You may have to ask additional questions of the interviewer to get the information needed to develop these analyses. Often times, you may be asked to perform an analysis with simple data supplied by the interviewer. ? If you find that your analyses are not confirming your initial hypotheses, develop new ones. If your analyses do not appear to be enlightening, the interviewer may direct you towards another path. Take advantage of these hints if they are offered. Test Hypotheses Test Hypotheses Goal: Apply framework to Test Hypotheses Activities: ? Describe analyses to be applied ? Break problem into its ponent parts in a structured manner ? Apply framework and discuss findings/implications to solution definition ? Probe for concurrence/additional information ? Present hypotheses for future testing/discussion Listen to Case Clarify Problem Depose Problem State Hypotheses Test Hypothesis Summarize Findings 13 169。 20xx Accenture All Rights Reserved. “The Great Unknown” Case Example Interview Example: The client, a leading manufacturer of prefabricated kitchen furnishings, has been steadily losing market share over the last two years. The senior executive team would like you to help them understand why and what they can do to improve their market standing. Potential Methodology: ? Problem Understanding: – Has the size of the market changed in the last two years? – Has the petitive structure of the industry changed? Mergers and Acquisitions? New Entrants? – Are there any new products or new technologies that are gaining market share? – How are we currently positioned (low cost, high quality, etc.)? What is our petitive advantage? ? Structure Analysis: – Determine the framework that is best suited for this case (see sample frameworks, page 22.) – Based on information received from asking questions, explore the different possibilities of why the pany may be losing market share (., high cost structure relative to petition, substitute products threaten our market, etc.) ? Develop Remendations: – Discuss how the pany could reverse the loss of market share (., new market positioning, cost reduction programs, vertical integration strategy, etc.) 21 169。 20xx Accenture All Rights Reserved. ? The interview process we have outlined will help you structure your thinking and the ―types‖ of cases we have suggested will help you orient yourself to the different way in which information may be presented. ? In addition, the types of business issues and corresponding solution frameworks provided on the preceding page will help you determine how to analyze the situations given. ? Remember, there will always be multiple methodologies and frameworks that can be used successfully to approach a solution and you will work more effectively if you choose a framework you are fortable with. Building and Refining Skills ? One of the best ways to prepare for case interviews is by practicing them. Some suggestions for sharpening skills include: – Rehearse before your first interview – Think through potential types of business problems and applicable frameworks – Practice cases with friends alternating between various styles and cases – Refine your skills throughout the recruiting process Putting it Together 169。 20xx Accenture All Rights Reserved. Sample Frameworks and Applications 27 169。 20xx Accenture All Rights Reserved. “The Great Unknown” Cases One of the most mon types of case interviews poses the situation in one or two sentences, leaving you with little information or structure on which to build. These cases are used often because they test your ability to discover necessary facts by posing the right questions and being able to develop analytical frameworks to solve the problem. Potential Methodology: ? Case Description: – Listen carefully and determine the central business problem that is being asked. ? Problem Understanding: – Pause for a moment and consider the central problem. What additional facts do you need to fully clarify this problem? What are the crucial pieces of information that will allow you to develop a framework around this problem? Write those questions out and ask the interviewer. Be prepared to go several layers deeper into the issue as the interviewer’s answers may lead you to additional questions. 19 169。 20xx Accenture All Rights Reserved. ? Once you have stated and clarified the problem, you need to depose it in an exhaustive, logical manner. By using an issue tree, you can break the problem into smaller pieces and illustrate logical relationships among the ponent parts. ? Basic issue trees are structured as follows: ? To develop a good issue tree, you should ensure that the subponents are linked in a logical manner, that it prioritizes the issues, and that it reveals possible solutions. Also, each branch of the tree must not overlap with another (mutually exclusive), and the branches should thoroughly represent contri