【正文】 e city hold different positions relative to the socioeconomic structures of society. Developing this approach, it is interesting to see what happens to this structure in the postmodern era. The City of Goteborg In spite of the general approach, a few introductory words should be said about the particular environment and image of Goteborg. The city has about 500 000 inhabitants and is located on the Swedish west coast. Historically, the image of Goteborg is marked by its ports, its shipyards and its mechanical industries. Being the nation’s face towards the North Sea and the Atlantic, this is the city from which the trans Atlantic steamers once departed. It is also the home of panies like SKF and Volvo. However, like many other industrial cities, Goteborg has during the past three decades gone through a kind of identity crisis. Most of the shipyards have closed down。 and, a rural village about an hour’s journey from Goteborg. The reason for choosing particular districts was not primarily about enabling parisons between neighbourhoods— although such parisons often prove to be fruitful. The specific neighbourhoods were not of interest per se. However, starting in different neighbourhoods was a good way to structure the material, due to the segregated character of larger cities like Goteborg. Then, in all districts, 浙江農(nóng)林大學(xué)本科畢業(yè)設(shè)計(jì)（論文） 3 respondents were gathered of different age, gender and occupation. In this analysis, the focus is upon those respondents who more or less actively take part in urban life. These are all found within the wider metropolitan area of Goteborg, rather than in rural villages. Nevertheless, the material is extremely rich and it is impossible to present it fully in a short article. Therefore, in order to keep the discussion as clearcut as possible, the arguments are illustrated by means of just a few interesting cases. Secondly, in order to locate the qualitative results within a more general pattern, the study utilises 1997 data gathered from the annual ‘Orvesto Konsument’ survey, conducted by the Sifo research institute. The survey is based on a quite extensive questionnaire covering a broad range of topics, focusing upon values, opinions, lifestyle practices, consumption habits, brand preferences, media habits and so on. Since the Orvesto survey piles the answers from about 30 000 respondents (a representative selection of the Swedish population between 15 and 79 years of age), the material can also be broken down into a great number of subcategories without losing statistical significance— which is a great advantage for those who want to identify and describe particular market segments. For the present purpose, only some basic tables are presented, illustrating how different value orientations— or what Sifo terms RISC segments— correspond to citybased consumption These value orientations are treated hereas statistical representations of the creative ethos, guiding people in their organisation of time, space and social relations. The ethos may thus be thought of as a lifestyle generating formula shaping, for example, consumption modes much related to where they live— whether the city is ‘home’ or not. To some people, the city is a natural, takenforgranted, everyday environment。第三，由于主要城市也有很多文化產(chǎn)業(yè)，包括大部分媒體公司，廣告公司和設(shè)計(jì)公司，他們也是從這一豐富的象征性的流量。這個(gè)城市實(shí)際上成為，和不同群體的經(jīng)驗(yàn)，取決于活動關(guān)系的社會行 動者以及全身的力量。所有讀一些 如何談判。它也是國內(nèi)公司一樣， skf公司和沃爾沃。 實(shí)證研究 研究的發(fā)表是基于定性和定量采訪的數(shù)據(jù)。 在這種分析中，重點(diǎn)是對那些誰的受訪者或多或少積極參與城市生活。同樣，雖然有人找到這城市的活力是一個(gè)重大的資產(chǎn)，有人認(rèn)為這會威脅到他們的本體安全 。特別是，各種設(shè)施，特別是與城市空間和城市動態(tài)精品店和小角落商店和更豪華的百貨公司，是有吸引力的地方，漫步（如獨(dú)家瑞典鏈細(xì)胞）訪問的城市居民比一般的人。 結(jié)論 浙江農(nóng)林大學(xué)本科畢業(yè)設(shè)計(jì)（論文） 8 本文試圖說明，活力與