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Sales Admin Billing amp。 value driving CEOlevel decisionmaking Traditional outsourcing solution, one or more noncore processes outsourced independently。 Scoring Field Service Mark t Research Needs Assessment Offer Packaging Offer Optimization Offer Development Campaign Management Customer Segment Management SAP Core ?Increase customer satisfaction ?Develop customer loyalty ?Grow revenues ?Improve productivity ?Reduce costs ?Drive profitability Hosted by 6: …Extend standardized SAP applications only to gain petitive advantage ? SAP products enable easier integration with other applications ? Customization approaches range from partnering with SAP on industry solutions to developing inhouse applications ? Continue to standardize applications for routine, nonstrategic processes 70% of firms have built or were planning to build custom applications for petitive advantage. Accenture research Hosted by 7: …Adopt a Business Readiness program to ensure all areas of the business are working together… and are engaged Business case management Organizational Alignment Ownership and Accountability Critical Decisionmaking People Alignment Senior Management Middle Management Staff Project Team ? Business People ? IT ? Integrators Fully Engaged Hosted by 8: …Optimize their Enterprise Architecture to drive business value Image source: SAP AG ?Lower TCO