【正文】 :07:4106:07:41March 28, 2023 ? 1意志堅強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 3月 上午 6時 7分 :07March 28, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 上午 6時 7分 41秒 上午 6時 7分 06:07: ? 沒有失敗，只有暫時停止成功！。 06:07:4106:07:4106:073/28/2023 6:07:41 AM ? 1以我獨沈久，愧君相見頻。 Copyright 2023 WISDOMSUN. All rights reserved. TV station Travel Chanel (旅游衛(wèi)視 ) est. 2023 As the only satellite channel focusing on tourism and leisure in China, it garners a large viewership and is a popular advertising platform for highend brands. The channel also broadcasts global golf and tennis events to support its position as the lifestyle media for China’s rapidly growing middle and upper classes. 169。s Gala is also markedly popular, drawing one of the largest TV audiences worldwide with an estimated 700 million viewers. The work prises sixteen channels, including CCTV2, its business channel. . 169。 Copyright 2023 WISDOMSUN. All rights reserved. Inter (新浪 ) est. 1999 China’s leading Inter portal is headquartered in Shanghai. According to Alexa, was 14th in the Top Site rankings and 3rd in Traffic rankings within China. has over thirty integrated channels, including news, sports, technology information, finance, advertising services, entertainment, fashion, and travel. also provides services such as SMS, , a search engine, games, entertainment and Sina Blog. The Sina Microblog, Weibo, is China’s equivalent of Twitter. While Twitter is blocked by local authorities, Sina Weibo and has bee hugely popular, quickly amassing over 200 million users, nearly eight times as many as Twitter. According to its 2023 annual report, Sina’s revenue reached $402 million, showing 12% annual growth. 169。 it focuses on breaking news in business, economics, and finance. The Opinions Comments section penned by guest columnists is increasingly popular with business readers. Many international news media source information from the paper because it is fast and authoritative. 169。 Copyright 2023 WISDOMSUN. All rights reserved. Newspaper Oriental Morning Post (東方早報 ) est. 2023, circ. 250,000 Managed by the Wenxin Media Group, this daily is circulated in Shanghai and neighboring Jiangsu and Zhejiang provinces. Focusing on national finance and economic news, the target audience of the Oriental Morning Post is the region’s new generation of upper middleclass residents. The newspaper is known for its professionalism and integrity。 Copyright 2023 WISDOMSUN. All rights reserved. Newspaper People’s Daily (人民日報 ) est. 1948 circ. million A newspaper under the Central Committee of the Communist Party of China (CPC), People39。 Copyright 2023 WISDOMSUN. All rights reserved. PR in the PRC ? Unique factors of PR in China ? Best practice and methodology 169。 Copyright 2023 WISDOMSUN. All rights reserved. Chinese Media – State Controlled or Freewheeling Tabloids? ? Know about the media landscape in China ? Know how Chinese media differ from their counterparts in the West ? Apply global PR practices adapted to local market conditions 169。 Copyright 2023 WISDOMSUN. All rights reserved. Television is king in China Capture 76% of China’s $96 billion advertising market China Central Television (CCTV) is the only nationalwide work and every province has its own work for hosting local channels and programming Commercial approach Strict government censors Lack a strong hold on some important niche audiences 169。 Copyright 2023 WISDOMSUN. All rights reserved. 3 Unique factors in China Potential for corruption Bribery for no negative publicity Media blackmail from business media 169。 Copyright 2023 WISDOMSUN. All rights reserved. Newspaper Guangzhou Daily (廣州日報 ) est. 1952, circ. million The official publication of the Guangzhou Municipal Government, Guangzhou Daily focuses on local news and information, and is one of the most popular mainstream media in southern China, boasting one of the largest circulations among dailies in the entire country. Despite being an official publication, it is highly readable, focusing on lifestyle and popular news, especially local information from the Pearl River Delta area. 169。 Copyright 2023 WISDOMSUN. All rights reserved. Business Media Economic Observer (經(jīng)濟(jì)觀察報 ) est. 2023, circ. 380,000 A weekly published on Mondays, it strives to distinguish itself from other business media through indepth analysis and an attractive layout. Providing editorial space for a wide variety of experts and scholars, the magazine focuses on economics, politics, and culture. The paper’s pinktinted pages evoke those of the UK’s Financial Times and appeals to intellectuals. 169。 Copyright 2023 WISDOMSUN. All rights reserved. Lifestyle Media Sanlian Life Weekly (三聯(lián)生活周刊 ) est. 1995, circ. 200,000 Published by the Sanlian Bookstore, a unit of the China Publishing Group in Beijing, this weekly covers politics, economics, human interest, culture and technology for smart, urban audiences. It can be pared to The Atlantic or The New Yorker in the United States. After drawing criticism from censors, it has recently shied away from current affairs and reports more on lifestyle related topics targeting the growing Chinese middle class. 169。