電子商務(wù)-概述-免費(fèi)閱讀
【正文】 s not for every industry, Bezos concluded. Yet you see people making business decisions based on the Inter, even where it doesn39。雖然兩者表面上類似，但卻存在很大的實(shí)際差異。s an easy trap for people to fall into, he explained, because they reason that a store is a store, whether it39。t mean that success is in the cards for everyone, he cautioned. I liken it to the Cambrian era 550 million years ago, which saw the development of multicelled life. While nature tried every kind of experiment possible, the creation of new species was offset by the extinction of others.” Bezos對(duì)此根本就不相信。 Intermediaries are a fact of life to some degree, Bezos asserted. The litmus test will be who adds value and who doesn39。 Bezos觀察后認(rèn)為，“人們喜歡外出與他人在一起。EBusiness (1): Overview 電子商務(wù) (1): 概述 Content 內(nèi)容 ? The size and growth of EBusiness 電子商務(wù)的規(guī)模與發(fā)展 ? Elements of EBusiness 電子商務(wù)要素 ? Evaluating EBusiness models 評(píng)估電子商務(wù)模式 Andreas S. Weigend, PhD 韋思岸教授 SJTU Dec 2023 1 What is EBusiness (EB)? 何謂電子商務(wù) (EB)？ EB uses technology (especially the Inter and the Web) 電子商務(wù)利用技術(shù)（尤其是互聯(lián)網(wǎng)和網(wǎng)絡(luò) ） ? To municate 進(jìn)行傳播 To find, aggregate, create, and deliver information 找到、集中、創(chuàng)造并傳遞信息 ? To transact 進(jìn)行交易 To buy, sell, trade, and exchange 購(gòu)買、出售、交易和交換 EB enables new ways: 電子商務(wù)促成新的途徑： ? To deliver value to customers 向客戶提供價(jià)值 ? To create value from customers and their data 從客戶及其數(shù)據(jù)中創(chuàng)造出價(jià)值 ? To create (and moize) transparency Abbreviation EB := EBusiness / ECommerce EB為電子商務(wù)的縮寫 Note: EB is NOT dot, NOT Nasdaq bubble, NOT just online ads, NOT free 注：電子商務(wù)不等于網(wǎng)絡(luò)公司 , 2 Key Aspects of EB 電子商務(wù)的主要方面 New forms of value creation 新的價(jià)值創(chuàng)造形式 ? New pricing mechanisms 新的定價(jià)機(jī)制 ? Customization and personalization, based on data 客戶定制與個(gè)性化 Scale: Opportunity and threat 規(guī)模：機(jī)遇與威脅 ? Speed ? Ability to reach the whole Earth immediately 迅速滲透全球的能力 ? Need to create barriers to entry (., lockin) 需要制造進(jìn)入壁壘（如用戶鎖定） EB Technology電子商務(wù)技術(shù) (munication, connectivity, …) （傳播、連接等……） 3 Scale Inter Age: Network economies of scale / Network effects Each new member increases the value of the work 每個(gè)新成員增加了整個(gè)網(wǎng)絡(luò)的價(jià)值 ? Demandside economies of scale Vs Industrial Age: Production economies of scale Average price of product drops as production is increased ? Supplyside economies of scale Implications ? Quantitative ? Qualitative change ? Search for information ? Rank information 4 What is the Inter? 何謂互聯(lián)網(wǎng)？ A very large collection of puters 極為龐大的計(jì)算機(jī)集合 ? that are connected to each other 所有計(jì)算機(jī)相互連接 ?that follow a mon protocol (“speak the same language”) 并遵循一種共同協(xié)議（“說(shuō)同一種語(yǔ)言”） ? Information may pass through several other puters
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