competitivestrategies英文版-免費(fèi)閱讀
【正文】 Prentice Hall, 2023 End Show 6 20 IMPLEMENTING, EVALUATING, AND CHANGING COMPETITIVE STRATEGY Without implementation a strategy is nothing more than an idea ? ? ? ? ? ? ? Implement petitive strategy The role of functional strategies What strategy is most appropriate? How is that strategy implemented? Competitive postures and actions Offensive moves Defensive moves 169。 Prentice Hall, 2023 End Show 6 14 Traditional Approaches to Defining Competitive Strategy Abell’s Business Definition Framework ? ? ? ? A business can be defined using three dimensions: Customer groups—who we39。 e Lauder Clinque Color Me Beautiful Zhen Chantel L’Oreal Group D Adrian Arpel Charles of the Ritz Lanc244。 Prentice Hall, 2023 End Show 6 1 Strategic Management in Action Competitive Strategies 169。 Prentice Hall, 2023 End Show 6 6 Who Are Our Competitors? Industry and Market Approaches to Defining Competitors Figure 62 Industry Same ProductService Number of Sellers Degree of Differentiation One Low Pure Monopoly Few Low Pure Oligopoly Few Medium Differentiated Oligopoly Many High Monopolistic Competition Many None Pure Competition Market Customer Needs 169。 Prentice Hall, 2023 End Show 6 11 WHAT ARE THE COMPETITIVE STRATEGIES? Contrary to expectations the number of ways to define petitive strategy are limited ? ? Traditional approaches New perspectives 169。 Prentice Hall, 2023 End Show 6 17 Traditional Approaches to Defining Competitive Strategy Porter’s Generic Competitive Strategies Figure 65 Competitive Market Scope Broad Narrow Competitive Advantage Low Costs ProductService Differences Cost Leadership Differentiation Focus (Cost) Focus (Differentiation) 169。 Prentice Hall, 2023 End Show 6 23 演講完畢，謝謝觀看！
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